Reaching Rural America - post-election! DIESEL Motorsports . . .

By Larry Mohney

Contributing Editor 

If you think reaching rural America enthusiasts was difficult before - you are about to see a mass exit from mainstream channels including social media!

That's right, the rural crowd is a patriotic people with many having served in the services. Many are small town backgrounds which include conservative views and ethics.

Many have already fled to alternate sites which are not controlled by big tech as to what they post and in fear what they say are being captured for other uses. You can call it conspiracy theory if you want but the migration has already begun.

So how do you reach these NOW harder to reach than ever enthusiasts?

ONLY by getting in front of them locally at rural shows and show support in their lifestyle! DIESEL Motorsports has been doing that for 14 years (starting 2021), they know us and trust we protect our members list. 

We hold family style events with a big emphasis on what they are interested in and that is pickup truck motorsport competitions. We bring mainstream products and companies to them so they can see how they can add them to their trucks. 

They will go to local shops they trust so they can order the products to either have them installed or install the parts themselves. Trust is a big word and way for these enthusiasts, so how do you reach them?

Diesel Motorsports can reach them for you and yes, I am registered on all of the alternate sites along with having shows in their backyards. We are talking a migration of in the millions during the past month.

Think it was tough before, it just got a lot harder for big company's marketing/advertising departments.

KISS - Keep it Simple Stupid - marketing/advertising to rurral America! DIESEL Motorsports

 Let me expand on this concept. . . 

In automotive the engineers demand their product be fully explained to the public, lawyers agree so liability is not a concern, and top management agrees if both of these think the same.

Did they ask the sales or marketing department will people respond to the literature or message projected about the products? 

Did anyone ask the end user would you respond to this message or materials?

Did everyone assume people would respond to their messages or materials?

 

I ask these questions all of the time when I was hired for years as a consultant. Years ago I learned from a old time direct mail writer what and how people responded to when reading mail. Those simple words used in the english language that people respond to and take notice still apply today with electronic media. 

Even more so now because of the way our youth have been taught in school which is shortened english, math and other subjects. 

The quick response language is not even good english (he-he) when analyzed by professionals. But it get results every time because people respond to these golden words for action. Combine those words with your product's benefits and you may have a winner.

Again . . .  capture first then educate! If you don't capture them they will NEVER find out how great your product or services are for their use. 

Rely on your marketing managers to find out how the end users react when viewing product/services. Let them find out how the customers can benefit from the product/services. Let them convey that information to the sales managers who in turn will get the feedback from your customers.

If you don't have the right people in place to accomplish these tasks then either get them or give me a call to help you. I have done this for many years and know what works best for which demographics and sections of the country.

Yes different parts of the country have different needs when it comes to automotive and vehicles. The landscape and weather conditions will alter the way people use their vehicles thus causing the differences. 

Next on the list is truly reaching out to the rural people away from the cities.

Reechout Marketing - KISS - DIESEL Motorsports Rural America . . .

 When I ask for materials to present to people at our rural events many of the companies just send us the regular catalogs or brochures their departments produce. This is great because anything is better than receiving nothing.

But . . . if you REALLY want to be effective - Keep It Simple Stupid - KISS! Yes it works every time at shows, benefits, benefits, and more benefits for using your products/service! 

 

Something that relates to their vehicle and why they should consider the product or services - all explained in less than 5 seconds! I know that sometimes it is impossible but it should at least get them interested before they read on for more information.

Remember that demographic getting in to our sport (18-35) comes from an electronic age. They quickly read in small bits and gather information quickly online. If they want more info then they will read further, but first you need to capture them.

Attention spans become shorter and shorter being trained in schools for quick electronic response times. This should reflect in your efforts to get your message out to people. I know the research and engineer people want the info to be out there and correct.

However, that can be covered after you capture their attention. Think of your materials like a web site with quick outline of benefits and use of your products/services.

Reechout to your potencial customers quickly and effectively . . .