So for the first time in my career there is no industry shows in the winter months for all of us to get together and visit about industry business.
What does this do to our automotive aftermarket business?
Anytime you can not communicate efficiently your business is going to be hurt. As much as we complain about the cost of the two shows and going to the different locations we do get a lot of business done there in a short amount of time.
Even if it is talking briefly at a booth or a drink or dinner, it gives us a chance to talk to each other about how we are successfully doing business. We talk about how to improve our businesses and hearing about our shortfalls from each other during discussions.
Yes, it is very beneficial!
So it fits perfectly in to the script for the year 2020! Figure out how to do business differently in order to progress and move forward. This year has been a challenge on all fronts and for those who think quickly and knows how to search out new direction they have come out ahead.
We have had to change countless items in our business so we could complete our work and get positive results this year. In fact, many changes have been bountiful and much more successful than the old ways. It is a time to change and think about how to reach people to sell products and services.
Gorilla marketing is the old term, I'm changing that term to 2020 Reechout Marketing (yes I purposely misspelled it)!
One positive item is NEW is always good! Two is you as companies have saved a ton of money by not doing shows that was budgeted so you can do NEW marketing!
I will follow up on how we can progress and move forward . . .
