Win at all cost . . .

Is that what we have taught our children? Win, do what ever it takes, stay on top, lie, cheat, break the rules, bend the rules, talk smack, call names, make fun of the opposition, make up stories, attack the person, and then justify what you have just done . .

DIESEL Motorsports deals in competition, motor sports is competition and there are always those who try to get ahead with a slight advantage. Finding ways within the rules using mechanical and performance enhancements we encourage and most are thought of highly when they win.

The rules we have in place are there to ensure those that compete everyone is playing on a level field in competition. The trucks that now are being put together are high dollar machines that compete not for just the money but position in the getting crowded who has the hottest trucks out of their shops.

Who is producing the highest dyno numbers, who has the fastest truck, who is pulling the farthest in the class, and once they make the claim, how much product can they sell from that victory.

That is why DIESEL Motorsports was started years ago, we do not sell parts, we do not own stores, we do not favor diesel shops nor product warehouses so we do not compete with those we provide a service. Have we been asked to change our rules to favor products or a diesel shop's products? Yes we have and we have turned those offers down in order to keep competition on a level playing field for diesel trucks.

Do we favor our sponsor's products, of course we do, because they are helping us build the sport by giving us funds to help put on the events. Do we allow their competition in to the events? Yes we do and they are treated equally at the events. It's just good business to keep all on a level playing field in competition for products or on the track.

DIESEL Motorsports embrace new creative ways to enhance diesel performance but within our rules which are based on safety and a equal playing field for all truck owners.

DIESEL Motorsports is the only sanctioning body for diesel motor sports, legally through SFI, insured with our own techs specifically for diesels. NO ONE ELSE - putting on diesel only events can offer the fair ruleset that is being offered at our events.

NOTICE: read the rules which are downloaded for free on our web site, compete the right way with integrity and our industry will praise what you have accomplished.

DIESEL Motorsports constantly improving mainstream relationships . . .

DIESEL Motorsports recently signed with the National Rifle Association (NRA) as membership sponsorship for the 2012 season.

This helps us tie a lot of cross-over markets together that fit our fan's hobbies and lifestyles. The outdoorsman, rural community and Midwest lifestyle fits this partnership we recently entered into with the NRA.

The NRA will also market DIESEL Motorsports to their 4 million members as an activity that fits their hobbies and lifestyle. This will open new doors for DIESEL Motorsports and hopefully a lot of diesel truck owners we have not been able to reach.

Basically what NRA and DIESEL Motorsports put together is a $25 offer of a year membership in the NRA (Reg. $35 per yr) plus you will receive one free ticket to a DIESEL Motorsports event ( a $15 value) with no strings attached, no charge for parking, and this offer can be purchased online, or at the ticket booth at each event!

Both parties realize their fan base is the same in many different ways and both are looking to expand their fan base in rural communities.

Both parties are pushing their fan base to register to vote for this fall's election and NRA has a program called "All In" which encourages everyone to use their American right to vote in a General election. Make a difference in our society and for the freedoms we have grown to enjoy as not only a hobby but a way of life.

Fighting for freedom for the individual is what has made our country one of the Super Powers in the World today, keeping that individualism alive will re-kendle this great country. Taking the government back by voting is a place to start and DIESEL Motorsports/NRA are combining their efforts to ask rural America to please use the right to vote.

Being able to change or customize our diesel trucks without regulations not only saves us fuel (mpg) but also provides us performance when using the trucks during work as utility vehicles. Same as regulations on our gun rights which so many of our rural diesel fans have grown up with in their lifetime, the diesel community has many things in common with the people who support the NRA.

DIESEL Motorsports is expanding the fan base by bringing in people who live our lifestyle and like I have stated before, we are not communicating with the majority of diesel truck owners in the United States.

Are you a true DIESEL enthusiasts? Live it don't wear it . . .

Do you have a diesel pickup you like to compete with or just make upgrades for a hobby? Then you are a diesel enthusiasts.

As a diesel enthusiast you should enjoy the diesel community and family I have written about, come to the events, enjoy the show, talk to distant truck owners and find out what others are doing to their trucks.

That's living the sport, living the lifestyle, and enjoying your hobby!

Wearing the sport is picking sides, trash talking another competitor, trash talking another promoter or event, and bad mouthing a manufacturer over another's product.

Leave the drama to the businesses who fight every day for a share of the market, that's part of being in business and what makes this country great. Being competitive in business is totally different than being competitive in a hobby you are supposed to be enjoying.

Even the businesses who compete have their levels of what's the right way to compete and we measure other businesses on those standards. Does everyone play on the same level? No but we tend to group and do business with people that tend to conduct business like ourselves, and the others likewise.

The business level of DIESEL Motorsports should not effect the true diesel enthusiasts one way or another.

You should be picking events based on enjoying them, competing, collecting purses, and do they fit your lifestyle and hobby.

We once took a poll of what people on the forums who constantly post come to any events, doesn't matter whose event, and practically 55% of them never attend the diesel events. That's well over half of the people that talk about the events never attend.

That is why you see many different diesel businesses now search for new ways to reach the diesel enthusiast. We have spent large sums of funding on different advertising and marketing avenues to attract diesel enthusiasts with some success.

We are now getting ready this year to launch even newer and different ways to reach the diesel truck owner so we can invite them to attend the events. You have seen our ads in diesel magazines, local radio, local newspapers, Truck Trader publications, cable TV, and now email blasts in order to promote the sport.

Let us businesses compete on our end and let you the diesel competitor compete where you are supposed to - at the track or pull!

On this day of thanks, thank this great country of ours for letting you enjoy your freedom of enjoying the hobby of DIESEL Motorsports!

Our DIESEL Family . . . DIESEL Motorsports!

When one has something in common with another you tend to tie a bond with this person. It has happened thousands of times over within our diesel community when it comes to diesel trucks.

This bond becomes a friendship, a kindred spirit, and we all pull together into a diesel lifestyle that involves all of us. The common diesel enthusiasts goes to work everyday, raises their family, uses their truck for work or to get to work, and then uses it as a hobby or entertainment during personal time.

We can all relate to this life scenario all over the United States, and within this lifestyle one soon realizes most people in this close knit family has pretty much the same likes, beliefs, hobbies, etc., as yourself.

Isn't that strange how people all over the US can come together to form a group but in many instances has never met many of the people they converse with daily on Facebook, texting, twitter, forums, and by email.

What draws our people into this lifestyle of DIESEL Motorsports?

I call it the silent majority of Mid-America, the older mixed with the youth who work hard, pay taxes, never complain, toil everyday to work and raise their family . . .  and they own a diesel truck!

But yet it is our individuality that makes our group unique and one can see this by looking at the trucks at events. I have seen owners of $70,000 plus trucks praise the efforts of a young enthusiasts with a $5000 truck and asks what he/she is doing to their truck. I heard 20 year race and pull veterans tell newcomers how they can improve their time or distance by telling them how they have done it for years.

The experienced passing it on to the youth, that sounds like a family to me.

The business end of it comes later in order for it to exist and grow. Generally when money is involved that is where the divisions tend to be drawn in order for those involved to advance or be on top. That is progress and those with bigger pockets tend to take notice as a sport grows and more become involved in the business.

But underneath is still the diesel family that comes to the events and it is in the thousands and growing. We see it every year and we are making strives to increase the numbers every year by searching out the people who match our lifestyle with diesel trucks.

Spreading the word about DIESEL Motorsports is our job and we live it everyday so our family can have a place to finally meet and converse with each other.

Direct from the Horse's Mouth . . . DIESEL Motorsports!

Every time I go on a trip to different parts of the country and stop in to see diesel shops and manufacturers I am shocked at the stories and fabrications surrounding myself and DIESEL Motorsports!


It seems that hearsay stories are taken for truth after it is passed on to the third person. I can't believe some of the statements I heard this last trip but it's all good! 


Any publicity good or bad is great for DIESEL Motorsports, I just need to set the stories straight when I hear them - lol!

I was told I was keeping a promoter out of a city and is that fair, I wish I had that kind of power! It is because the other promoter does not have insurance and is not a licensed sanctioning body, the facility in question requires both for liability. Didn't have anything to do with myself or DIESEL Motorsports.


You will see more and more of this as the sport becomes more popular and facilities are worried about liabilities and insurance. Face it, a 7000 lb 4 wheel drive truck going down the track at 120 mph, suddenly they see there might be an incident, maybe not, but they are not willing to take the chance.


There are always negative forces out there or competitors who want to tear you down with fabricated stories and what is unbelievable is that people listen to them. 


The forums unfortunately have become a hot bed for the so called wronged to openly bash DIESEL Motorsports, products, sponsors, and everyone else that will raise their numbers so they think they can then sell their site for millions. Where is the integrity of these individuals? Do they even have anything to do with diesels or just work for someone that wants to bash their competition or just some kid/adult at his parent's home with nothing to do.


We challenge anyone that has an issue to contact myself or Gene or Chuck and let us know if you have a problem. We are not that hard to find, web site, Facebook, twitter, some forums and hey there is still the phone! 800 number is listed on the site.


If you think it doesn't sound right, most likely it is not right! Get it direct from the horse's mouth!

Diesel performance shops keep the sport alive!

The regular diesel performance shop is the original lifeblood of our industry!


Not only do they make the modifications to the trucks but they keep experimenting on their own trucks and bringing them to the events.


More and more people are opening diesel performance businesses along with offering service maintenance for local companies for their diesels.

The people who own these shops help build this sport to what it is today and continue to support all DIESEL Motorsports no matter who it is and what event they are attending.


The countless hours they spend on their own trucks are unpaid and does not earn them money as a business unless you count the occasional purse they receive if they win at an event.


DIESEL Motorsports have had some faithful diesel shops who have been there promoting us and bringing their trucks from five years ago to current. They have grown with the business just as we have and it's lows and highs.


DIESEL Motorsports has always tried to give back to the diesel shops by introducing them to new products, services and customers when we get asked who can work on their trucks. We will soon be introducing a dealer program to highlight shops that have been approved as a service center.


Some of the long faithful shops throughout the five years have been New Era Diesel, Pure Diesel Power, Mass Diesel, Diesel Specialists, S&R Diesel, Custom Auto, and Little Power Shop.


Now there are many, many diesel shops who also support our motorsport and continue to support by sending trucks to the events, passing out event flyers and promoting the events on their web sites.


Every year new diesel shops step up to sponsor our efforts, this year Second Wind Performance, Custom Diesel, Sinister Diesel, Alligator Performance, Rollin Smoke Diesel, Underground Performance and Xtown Performance have helped in promoting the sport.


It's all about the diesel shops building a presence and helping the manufacturers sell and install their performance parts.


DIESEL Motorsports does keep the pit area open for the public to view and talk to the competitors which are the diesel shops. Take some time, come early to an event and spend some time talking to the diesel shops. You will learn a lot!

Why put on sponsor's decals? DIESEL Motorsports

Why do we ask you to put on sponsor's decals at the events?


Because they are the ones who pay for your purses and the ability to compete.

If DIESEL Motorsports relied on the funds we take in at the gate and competition fees we would go broke after the first event!


It takes large amounts of money to put on a one day DIESEL ONLY event.


So without the sponsor's funding to supplement the events the purses would be nonexistent and the event pretty small. 


What a better way to show appreciation and respect by displaying the sponsor's decals on the trucks, plus we are more likely to show the trucks with decals on them in magazines and promo materials.


DIESEL Motorsports does have in the rules this year that any truck winning without the decals can be eliminated from receiving purses. 


So whether you have the sponsor's products on your truck or not it would represent our sport well by putting the decals on your truck. If you do not want them on the truck for extended time, put them on your windows where they can be removed.


Remember, it's the companies who sell product to our sport who help us fund the events and build the sport. They are everyone from large diesel performance part manufacturers to local diesel shops who want a presence in the diesel community.


So when we have someone ask you to put our sponsor's decals please be nice and say "you bet I will", it will help the sport grow!