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Wednesday, March 22, 2017

How to compete for the Show-N-Shine??? DIESEL Motorsports

More and more diesel trucks are showing up just for the Show-N-Shine so how do the winners get picked?

I'm about ready to tell you how we rate the trucks in order to pick a winner! It is done on a 1-5 scale (5 highest) in selected categories for each truck! We normally announce when the judging will be done, it may be minus or plus 30 minutes from that time since we are trying to run a show but we also have to round up the judges.

Yes, DIESEL Motorsports does not pick the winners our judges select the winners. Who are the judges? 

Normally the judges are sponsor representatives that attend a lot of shows or a notable writer or authority in the diesel community. Then they walk the trucks with a DIESEL Motorsports personnel and tells us what the ratings are in the elected categories.

What are those categories?

Overall appearance
Performance Upgrades
Interior Appearance

Then they rate each vehicle 1-5 in each of those categories. Many times we do not know the winner until we are done with all the trucks and the numbers are totaled! The top point winner gets Best of Show, then we break them down to next high points for Ford, Dodge and GM/Dmax. DIESEL Motorsports now has added a new division of Vintage/Rat Rod.

So if your truck is locked up or the hood is not open you will get a 0 rating for that category. How can we see your performance upgrades if your hood is closed or rate the interior if the doors are locked. The judge may even ask the owner questions about the build so it is very beneficial if you are there during the judging.

Sometimes many do not agree with the judges or even myself agree with them but that is the most fair way and unbiased. An industry person who does not know who owns the trucks or what they favor for products or makes of trucks.

Most of these judges have been to many different industry shows and see many spectacular builds so it is a challenge for them to find the perfect diesel pickup.

I have to say from even 5 years ago there are now some unbelievable builds coming to the shows.

After last year's East Coast show DIESEL Motorsports decided to add the 5th class because there was some rare diesels at the show such as rat rods, diesel Tempo, and a diesel Chevette! These are great diesels that deserve recognition so keep bringing them in to the shows.

I'm still waiting for the 80's Diesel Cadillac Sedan to be entered along with some really cool dodge Power Wagons!

We have some NEW great prizes for the Show-N-Shine this year! Mothers will again be awarding their special Bucket of goodies, RBP will award a couple of $2000 Grilles and Kleinn will award a couple of $1000 air horn sets - plus the trophies and cash prizes!

Monday, March 6, 2017

NEW sponsors for the 2017 season . . . PLUS

Every year DIESEL Motorsports adds new companies as sponsors who are interested in the diesel performance marketplace. This is a commitment by these companies to pay monies into our sport in order to promote their products to diesel truck owners.

Remember our diesel trucks are still pickups 3/4 and 1 ton trucks that are used everyday for work, play and family activities. So not only performance parts but also truck accessory products are bought by many of our enthusiasts who want a customized look for their truck.

Rolling Big Power/Pilot signed as endorsed product sponsor for the "Official Grille" for the season. Their product line includes grilles, steps, wheels, trim and tips for the special custom truck. These grilles are highly sought after for the top end trucks which we saw many at the SEMA show this year.

PPE (Pacific Performance Engineering) known in the industry for many years as a performance part company who has elevated many trucks to higher competition in the marketplace. PPE signed as a endorsed product sponsor for the "Official Exhaust Manifold"! All of their performance products are 50 state legal and have been approved by Carb.

DRIVEN Performance Oil (Joe Gibbs) has signed as the official oil for the season with many new products to come for diesel truck lubrication applications. This highly researched synthetic oil is made for performance whether it be on the street or at the track.

Kleinn Horns signed this last week as the official horn system for our diesel trucks, if you want to be heard then you need to check these bad boys out! There is nothing better than a BIG truck with a BIG sound and they have many systems that will fit your trucks.

PLUS . . . we NEVER forget our returning sponsors who have provided for not only DIESEL Motorsports but the diesel performance sport for the past years! Some have been with DIESEL Motorsports for the entire 10 years we have been in business and many not far behind being there 8 and 9 years. These people are very important to our sport so please show your support by buying their products!

Returning sponsors -

South Bend Clutch
Official Clutch

Industrial Injection

Official Turbo


Official Studs

Mahle Pistons

Official Pistons

Mahle Original

Official Gaskets


Official Engine Bearing


Official Rods


Official Damper


Official Air Intake System


Official Fuel Pump

Firestone Ride-Rite

Official Air Suspension

Official Injectors

Vulcan Performance

Official Fuel Drawstraw


Official Seat Covers

BD Performance
Official Injection Pumps

Redline Transmissions

Official Transmission


Official Quick Connection

Spal Fans

Official Electric Fans


Official Polishes, Waxes, Cleaners


Official Steering Box

RPM Performance

Official Data Logger


Official Diesel ATV

Make sure you buy their products since they are supporting our sport, remember overtime you get a check for competition they are providing those monies!

Wednesday, February 22, 2017

Rules for 2017 are posted - plus schedule!

NEW rules for pulling and racing are posted up on our web site - www.DIESELmotorsports.US!

This is always a huge effort by DM to grow the sport by making sure ALL sections, clubs and groups are covered in the diesel market for competition. It is always a controversy because each groups says their rules are the right way.

Well it may be for their area but not others so we have to mediate the in-between and provide rules that will work for everyone across the country.

Plus DIESEL Motorsports wants to grow the sport and this means not jumping on to new rules where enthusiasts have to spend more monies to compete. The more trucks that can afford the sport the more it will grow.

I got a call yesterday from a long 18 year old running competitor who sold all of his rig because he was tired of the expenses. I talked him into our NEW Hot work stock class where he can drive to the event and compete with a powerful truck. He loved the NEW class and voiced it was like it used to be years ago, drive there , pull and then go home!

Now when it comes to drag racing it is a lot easier because of the safety rules governed by SFI for IHRA/NHRA but the classes we have are developed for diesel trucks with special checklists for safety on these big trucks. IHRA/NHRA DO NOT have classes for diesels however I understand they are now getting concerned about the safety on their tracks.

Currently IHRA/NHRA run the trucks under the ET standards and DQ them as they break out from those guidelines. Most don't understand that does not happen at DIESEL Motorsports since we write the rules for competition.

DIESEL Motorsports currently is the only sanctioning body for diesel trucks for drag racing, the rest run under IHRA/NHRA rules and guidelines.

So check out the rules and make sure to make it to the events outlined on the web site!

Wednesday, February 8, 2017

What's NEW for Diesel Motorsports parts - at the shows!

Every year DIESEL Motorsports attends and displays at industry shows in order to promote diesel performance in the automotive marketplace. I just returned from the SEMA MPMC which is the Motor Sports Media Council where you meet with manufacturers for 3 days every 30 minutes with a different manufacturer.

It is always interesting to hear about new products or the manufacturer wanting to know more about our sport so they can maybe make products for the market. It helps build the excitement about our segment in automotive aftermarket.

I will list some of the new parts I found at the show that would work for our trucks and new items for our diesel shops to sell. Some are pretty hi-tech and some are a must have!

First to hit some highlights from a few of our regular loyal sponsors that I saw on the trips.

Fron Mahle, the big news was that they sold Victor Reinz but held all of the great gasket sets made for our diesel trucks and other vehicles. They now sell under the name Mahle Original! So when you order ask for Mahle Original not Victor Reinz!

From CP-Carrillo they informed me they had doubled their production and machining for the diesel rods so you can now get orders faster than before with still the quality and detail in place.

ARP now has a bolt kit for Cummins 4BT engines and will soon have them for the NEW Cummins 8cyl and 4 cyl diesel engines! Plus they had on display a very nice set of piston ring squaring tools which is much easier to use than those old plier version and a lot more accurate!

 The bore sizes are prominently engraved for easy identification and range in size from 3.150” to 4.800” SAE and 80mm to 122mm Metric. 

Autometer had new electronic plug-ins that will let you bluetooth your gauges (NO MORE WIRES)! And bluetooth to their new BT gauges, CT screen or your smart phone or pads! Plus a few fun items like a HD tire gauge that really goes to 100 lbs and a battery charger that can be switched to different voltage level of batteries (great for farm use)!

Driven Brand (Joe Gibbs) Oil has a new Diesel oil available for our trucks in a 5-40 synthetic with great additives already in it to protect and quiet down our diesels engines. Plus they will soon have NEW products for the diesel lubrication applications such as grease, additives and more oils.

Mychanic showed us a couple of new battery jumper cables that were pretty slick, one is a 4 gauge rewindable 20 ft cable so no more wads of them in your truck. Plus a 6 gauge HD set with a electronic gauge showing the charge in your battery! Very nice HD jumper cables that we have all used!

A couple of more charge units with mentioning is from a old name we all know "DIEHARD"! Yep owned by craftsman which is now owned by Black & Decker the DIEHARD brand is coming out with some NEWER electronics for batteries and chargers that is what us 2 battery truck owners need! Soon to be release a bigger battery for diesels with an electronic chip that will link with a app on your smart phone to alert you when the charge is getting low or below charge. Plus a battery charger with the same technology that you can leave on all of the time with no overcharging, plus it also will alert you with a smart phone app! You can even check on the progress while you are warm inside by pulling up app.

They didn't stop there so they showed us their NEW Emergency charge battery that will start a vehicle in Emergency situations, has a high intensity flashlight/flasher and will power your smart phones and pads! All of this and it fits in a small bag that will fit in your glovebox!

Not yet available but DIEHARD representatives informed me that a line of DIEHARD tires will soon be available for our E Rated diesel trucks, the auto tires are already released.

Mothers polish has released a clay polisher along with a new line of SPEED cleaning products for it for those who want to touch up at the shows. A new Waterless Wash product for those over dirty trucks who do not have a hose available at some of the shows is released!

So as you can see a lot of new and fun products that is coming to our diesel shops or auto stores, some are already available. Keep these companies going by buying these great products for our diesel trucks!

Tuesday, January 17, 2017

Is more better? . . . . or is it best to put everything into one basket?

I see this scenario in business all of the time, put all of your efforts into one show or area and base your results on that effort. For many years as a consultant I advise clients to diversify and weigh the best options, it's like a cog in a big wheel, remove one or two of the cogs and the wheel stops turning.

That is why DIESEL Motorsports runs an event a month in different states where diesel performance is dominant. Starting in April and ending in October we have put an event per month in a different state during the past 10 years. We have tried many different areas of the country to find diesel performance from the coast lines to north and south DIESEL Motorsports has held events.

We are constantly looking for new areas of interest where there is potential for diesel performance to expand and grow in that area. The existing events that do not change year after year have become stable and successful shows for what we want to represent.

If Diesel Motorsports took our entire budget and did one event/show per year it would be a BIG three day show! However, does this grow the sport or pad our pockets?

It would definitely be more profitable to do a single show since it is one location and one cost, so try doing that same scenario 6-8 times a year!

The costs have just gone up tremendously and you learn to budget the shows tightly so each can be done efficiently or you will lose money at every show. But in doing so many shows we are going to different states and helping the local diesel market promote the sport so the shops can get more business every year.

We have gone to areas where diesel competition was just starting and we brought in some outside trucks that are powerful. Soon the shops are getting requests to make their local trucks more power, more HP and more torque. The next year there we see a big difference in the quality of trucks competing. That is spreading the sport in a new area.

Every year I get a lot of requests at PRI to come into new areas so it takes us a couple of months to evaluate the new requests along with existing events to try and work some new events into the schedule! The NEW schedule will be out by the end of January with the old and new shows laid out for the year!

Saturday, December 31, 2016

Why rules are changing for 2017??? DIESEL Motorsports . . .

Well, I guess I caused a few eyebrows to raise over my last post regarding rules and ruffled a few feathers. I have spent 32 years of being in business for myself and in the automotive market, companies have paid me a pretty good living for solving their problems when launching a product into a market or geographical area.

One thing I do good is listen, that is how you solve issues, sell product and get results. I have listened to everyone concerns over the past week regarding rules for pulling. Another thing I'm good at is being passionate about what I do on a daily basis. People ask all the time how do you stay in business? (most businesses fail in 4-5 yrs) It's being passionate about what you are working on and trying to accomplish.

I tell industry leaders all the time our enthusiasts are passionate about their sport because I have seen many work 2 maybe 3 jobs to afford their truck, some heat with wood they cut and split so they can afford parts for their trucks. Their passion is conveyed by me because after I speak at conferences those listening tell me I'm passionate about our sport and what we are trying to accomplish.

Many people hire me because I have had the ability to see the bigger picture or see into the future of what will happen in a marketplace or a company's direction. It's nothing special I can just evaluate people's reactions and conclude what the results or outcome will be in the future.

So after explaining all of that and listening to all parties this last week I can now see what is happening.

I have a large group with lots of money wanting everyone to (quoted), be on a fair playing field, all trucks would be the same and all trucks would be easier to tech and control. Everyone would be running the same turbo and suspension in all three classes for pulling. This large group also controls the technology and sells those parts plus they have pulling trucks competing against their own customers.

What I'm hearing is controlling the sport and industry with parts and rules.

I don't know about you folks but this sounds like the government which has tried to control farming, healthcare, banks and utilities. Our rural enthusiasts are innovative people who do not like to be controlled. I'm one of those people who do not like to be controlled and neither is my partner.

It's a free market and that is what has made this country great! I think the public just elected the next president based on this same principle.

We want diesel enthusiasts, shops and pullers to be able to come up with the next best thing whether it's a turbo, tranny or suspension that fits the basic rules but can exceed everyone's efforts for power and distance. We want the innovative mechanic to take the power and torque to the next level and progress the sport.

A progressive sport will stay in existence longer than a stagnant sport where competitors are selling their trucks on a monthly basis and numbers are dropping. I have heard for two years what has happened to the fun days of pulling when you could drive to the pull, change tires, adjust tuning and pull for the distance.

One of the biggest surge this next year will be the NEW Work Stock class that will allow high powered trucks to compete in pulling. We listen and we deliver what the enthusiast wants for the sport. We don't sell parts or service trucks so we want what is best for the sport.

Can the others with smoothbore pull in our classes, of course they can in the proper class. But why hold back the smartest kid in the class and try and make everyone equal! I think we have had enough of that in our society! I'm ready to see some diesel heads come out with killer trucks, kick some butt and progress the sport into the future.

Remember control brings anarchy and those at the top will benefit and those at the bottom will not and drop out!

DIESEL Motorsports is all about being innovative and relying on our youth to be aggressive, progressive and go for the ring (winner)! We want all trucks to compete and have fun doing it!

Thursday, December 29, 2016

What rules are changing for 2017? DIESEL Motorsports

We get asked this every year since so many change their rules every year in order to sell more parts for their shops. It seems to be the on going trend is to keep the enthusiasts spending more money every year on new turbos or suspensions.

What they don't realize it makes the sport overall smaller because many local pullers or racers can not afford the large purchases every season so they drop out. Why do we see so many trucks up for sale?

Since DIESEL Motorsports does not sell parts or garage services we try to keep the rules universal so all enthusiasts local or national can compete at all levels year after year in some classes and win a purse. The more local events are attended and enthusiasts can compete it will only make the regionals even larger in participation.

The Modified, 3.6 and dual turbos class will not change for 2017. Same as the 2.6/3.0 class, we did not see any reason for changes based on last year. Only request we had is if the 3.0 Smoothbore can run in a class by themselves and we reply with sure if enough of them show up (at least 8)! The 2.6 trucks won pretty much most of the time last year.

2.5 class will see some safety changes like adding driveshaft loops, shutoffs and trans blankets added for safety since they have become a trailered class. Same as the upper class, if a 2.6 smoothbore wants to run they will be allowed since it is a drop in HP. Same rules apply other wise.

Work Stock will see some significant changes since we plan on making into two classes!

We plan on making a WS/Super Street Class where enthusiasts can again drive to an event and compete in pulling with their performance street trucks. Rules are being formulated but the larger OEM like turbos will be allowed, xtrawheels, etc as long as they can plug 2.55. The rest is under review and will be available in a couple of weeks.

Work Stock will become a true OEM turbo class where only air intake, programmer, exhaust can be added for competition. This will be for OEM trucks who still want to pull but do not have to compete against the larger turbos.

Things may change a little in each class per Regional event but the rules we submit to SFI will follow what is listed above.

Remember, we want the sport of pulling to grow not diminish in size! So keep your costs low and keep on pulling!

Rules will be posted in a few weeks!