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Saturday, November 10, 2018

DIESEL Motorsports (NADM) celebrating 12 years in 2019!


12 years ago Gene Mohney and I left DHRA to start NADM (National Association of DIESEL Motorsports) on October 27th, 2007! We went to SEMA for the first time as our own business and sanctioning body for diesel 3/4 and 1 ton pickup racing, pulling and dyno competitions.

We have always stated NADM as the only sanctioning body because NADM took the trouble to obtain our ruleset, bought our own SFI sanctioning status and event/liability insurance. All other promoters/race organizations for diesels instead filed for ASO (Alternate Sanctioning Organization) with SFI and NHRA.


It is more expensive the way NADM did it but we make our own rules for diesels not someone else, in fact NHRA/IHRA do not have classes or rules for diesels. That is why many of you have raced once and then been DQed at tracks.

Once you pass tech with NADM you will not be DQed unless there is a safety issue and/or leakage. We thought this would be important for longevity in the industry. Coming from automotive aftermarket background i know most companies want to know they are covered by liability insurance and hold safety on a very high level of importance.

After being in business for a few years we found we were being confused with so many different race organizations with acronym names (NADM) so we decided to shorten it to be known as DIESEL Motorsports which is the last two words of NADM. If you look diesel motor sports up in the dictionary it is listed as three words. We coined it as two words - DIESEL Motorsports!


Easier to remember, easier to identify our events and marketing efforts. A big worded DIESEL with Motorsports underneath it or next to it!

We have gone from doing county fairs years ago to doing standalone events with diesels only to combined Diesel vs Gas events. It has always been about helping the rural diesel market and the shops who work everyday to make a living. NADM has advised many shops about who to service and sell, what to sell and how to market their business.

NADM has transformed at least 4 times in marketing and direction in the industry depending on OEM manufacturing, EPA/Government regulations and the increasing upward swing of performance with diesels.

Who provided the upward swing? The individual diesel shops and competitors who personally made each build stronger, bigger and more aggressive.  Cutting edge technology provided by diesel mechanics who dare push the envelope.

Our shows have changed throughout the years with many rule and class changes depending on what was being built for the next year. NADM was not always the first to make drastic changes because of the concern of holding back increased horsepower or innovation by competitors.

Currently we find ourselves still the only sanctioning body for diesel motor sports.  However, we do find many more diesel events throughout the country which means we are doing a good job of making it popular and the term DIESEL Motorsports is becoming quite common among many enthusiasts and manufacturers.

DIESEL Motorsports will continue on in 2019 and many more years as the industry continues to support our direction in promoting the sport and rural diesel industry. DIESEL Motorsports puts on not just one event but multiple events across the country promoting in old and new geographically areas for diesel enthusiasts.

It's always have been about the sport, the business model and making sure we make enough to stay in business year after year (which has been difficult many years)! You won't see Gene or I driving brand new trucks or being flashy at shows with equipment but being very conservative! Kinda like the people we work with and do business with during the year.

12 years is a long time for any business and yes, Gene and i have learned a lot during the events and years from doing the events, some painful and some fun! But we both still enjoy doing the shows and you will see both of us talking to young enthusiasts asking them what they have done to their trucks.

As the 2019 schedule is released at PRI in December make sure to follow us year after year, many have and we appreciate their business and friendship. Events happen and change as more events are added every year, thus always looking for different ways to entertain our diesel fans.



Monday, November 5, 2018

What we saw at the 2019 SEMA Show! DIESEL Motorsports

I report every year what we saw at the SEMA show which is much talked about on social media. If you have never been it is a pleasure to see so many custom pickup trucks and diesel vehicles since most booths and displays have a custom vehicle.

Not many manufacturers left that just show their products, which is what I look for during the show. Most show a wild killer custom vehicle that will draw attention to their booth.

Lots and lots of lifted trucks with big wheels and low profile tires makes for a nice showing but tough to run our back roads and highways out in the Midwest.

A few high performance diesel items but not much because of SEMA's EPA friendly atmosphere. however there is a lot of really nice truck accessory items that are new and exciting.

Some of the diesel Rat Rods were really nice and had performance engines along with some of the older diesels. It is always a blast to look how much someone's imagination can take them from concept to finish vehicle.

I saw a lot of parts from our sponsors since they are interested in what it takes to build a solid diesel motor. Manufacturer's like Mahle, Clevite, ARP, SPAL, Peak/Blue, BD Diesel, PPE, Carrillo, Autometer, RBP, Theromo-Tec; all had their parts/products out for people to see and ask questions. Since this is a aftermarket parts/performance show it is good to actually see parts/products and talk about them.

People spend a lot of money to display out at the SEMA show in order to get the recognition which is what the show is good at! Being recognized by thousands from around the world!

Looking forward to the PRI show and I will feature in the next few weeks the new items I ran into at the SEMA show.















Monday, October 15, 2018

Who needs a good web site??? Is it worth it!

The social media market has taken a hit with security breeches so many shops are now asking do I need a web site?

Many shops used their FB page as a shop page which worked out great! I use our DM page all of the time but I have noticed unless I advertise more FB regulates our exposure. So it's no longer free if you want full exposure to social media.

Now I have moved much energy to Twitter and Instagram to offset the now biased FB and Google which does not like rural trucks, rural lifestyle and conservative views.

So how important is your web site?



DIESEL Motorsports recently revised ours for a couple of reasons. One our long time friend and mine personally Eric (Woodstock) passed away from cancer at a young age of 66, he has managed our DM web site for the entire 11 years. I was very sad on many levels since I had known Eric for over 22 years plus he was a good shooting buddy being past military, sheriff, police, etc.

Second, I knew with Eric gone I needed to not only update but manage our content with a more up-to-date format. www.DIESELmotorsports.US is now 80% done and up for viewing.

Still adding some features on the DM site including a shopping cart with DM swag but adding more information that can be useful to our enthusiasts.

Traffic has been up since we launched it in September with much more attention along with page views.

It is important to have a web site because business people look for your site. It verifies you as a brick and mortar shop they can do business. It also helps in search engines when locating legitimate shops for repairs and what kind of repairs or upgrades your shop is capable of installing on their truck.

Always make sure to include a gallery to show customer's trucks when finished plus a quote from them. It means a lot to the people looking for assurance your shop will treat their truck right.

It doesn't take long when finished to shoot a quick photo with your cell phone of the truck and customer out in the parking lot.

I have heard from many shops who are in small towns they can not get the proper services to put up a site and maintain it. Many report locals who have taken their dollars then disappeared!

I understand the frustration since I have been in your shoes plus your job is to repair trucks not run your web site. You rely on those people to help you with just like you help people with their trucks.

If you have a hard time finding people to help you with a proper web site, contact me and i can help you find some professional help in that area.



Tuesday, October 9, 2018

SEMA Show or PRI Show - which should you attend??? As a diesel enthusiasts. . .

I get asked every year since I have gone to both for so long? Which show is worth going to for the money?

If you have never been to Las Vegas or the SEMA show then it is worth going if you have the time and the dollars. They don't call Vegas sin city for nothing, everything costs! And it cost more during the SEMA show, they know how many people come to this show!

If you come to SEMA, bring very good walking shoes since you will walk 5-7 miles in one day to view the show. When people in Vegas say it is only a block away, count on about 4 normal blocks. There is a lot of people which makes it difficult to view and talk to the vendors, it helps if you have a buyers badge.







Hotels surrounding the Convention center are expensive ranging $170-$350 per night, Uber and taxis all want $20 to go anywhere. If you want cheaper hotels go to outlying areas or by the airport, you can get rooms for $79-$130 a night.

SEMA has been cracking down on industry badges for both events so if you are a diesel shop or repair shop you can qualify as a buyer. Just go online and register but it does cost $40 per person or $75 if it is past October 12th. Make sure to put your wife down as spouse which is easier to register.

There are a lot of diesel trucks with HUGE lift kits and large wheels but very few performance upgrades on newer trucks since this violates EPA rules.

To me if you want to look for performance items plus tooling for your shop, the PRI show is a much better show and cheaper to attend. Hotels are $59-$200 per night and taxis/Uber are normal rates. It is located in Indianapolis which takes you less time to travel to and easier to get back home to the shop.

There are no vehicles to view so if you are expecting a truck or car show you will be disappointed. What you will see is real performance parts/services and tooling machines. Yes you can actually talk to the vendors at this show especially if you are listed as a buyer and not a competitor.

Even though what you would see in Las Vegas would be more entertaining it would not relate to your shop business as much as the PRI show.

You can see everything at the PRI show in most likely one or two days where you could not see everything at SEMA/AAPEX if you walked 5 miles everyday.

If you got the $$$ and time and have never been you should visit the SEMA show but if you have limited time and need to watch the $$ go to the PRI show!

If you have questions about either show please ask or respond back to me!

ronk@dieselmotorsports.US






Tuesday, September 25, 2018

New York Truck Shootout Review! DIESEL Motorsports

The 2nd Annual NY Truck Shootout was held under cloudy cool skies with temperatures in the 60s but pickup truck enthusiasts diesel and gas showed up to compete in three different classes. We also had some great trucks compete in the Show-N-Shine and dyno competition.

The DIESEL Shop sponsored the event and provided many fast trucks tapping into his expanded customer base to bring their trucks. Their company drag truck ran a top speed of 139 mph in the 1/4!

The Show-N-Shine had some great trucks entered by individuals who worked very hard to personalize their trucks. The best Dodge was a young lady who did all of the work herself, a truck anybody would be proud to drive! 








There was one truck entered in the sShow_n-Shine that had gone to the dyno before and on the way back the entire side of his 12v blew out in chunks! He even displayed the chunks of engine up on the grille as part of the display! It was the first see through engine displayed in a Show-N-Shine!

The racing was intense with over 50 trucks entered in the ET Bracket that took several rounds of elimination in order to get to the finals. In between the rounds the two monster trucks put on a show that smashed cars and jumped in front of a fun crowd.

DIESEL Motorsports wants to thank "The DIESEL Shop" for helping and hosting the 2n Annual NY Truck Shootout at Empire Dragway in Leicester NY this last Saturday! A little cool weather made for a lot of fast trucks on a great track!
Winners are listed below along with a few photos!NY Truck Shootout – Empire Dragway – Leicester NY
The Diesel Shop hosting
Heads-Up – Diesel Only
Champion Susan Sosa
Runner-up – Eric Gentry
Champion – Nick Kellog
Runner-up – Mike Quill
ET Bracket Diesel vs Gas
Champion – Mason Fix
Runner-up – Jim Zag
Show-N-Shine Winners
Best Dodge – Darcy Brownell
Best Ford – Chase Scott
Best Chevy – John Carroll
Best Rat Rod – Ross Vieck
Dyno Competition
Highest HP – Mike Wysowski

Friday, August 17, 2018

Sturgis Bike Week - Truck Show review! Bigger & Better coming 2019!

You ask why would you hold a truck event during bike week? 

The drag strip owner told me all of the bikers are getting older and they haul their bikes up to the event on trailers, haulers, semis, and RVs!

On the way there on I-90 I passed countless trucks with trailers/haulers with bikes on them (10 hour drive for my old truck)!







Plus many of the bikers I talked to were auto enthusiasts who wanted to come and see the trucks show and race. You have to think after so many years they have ridden their bikes to see the local sites such as Mount Rushmore and Crazy Horse!

So they need some more activities other than the night time bars every night! How about a motorsports event where they can show and race their bikes, look at some killer trucks and even bring their trailer trucks to compete for fun.









We met the local diesel shops from the area and they brought their friends to the event with promise to bring even more next year.

We may be looking at a sled pulling track and dirt drags included in next years event. Plus more classes for racing and show-n-shine including bikes, gas trucks and semis from local dealers.

This area during this time of year is alive and fun with many fun things to see and experience. Rooms and hotels are hard to find around Sturgis but Rapid City has many to choose from during Bike week. 

I stayed in Rapid City on the East side and had many activities surrounding Bike week plus it only took 30-45 minutes to get to the track during peak times. The rooms were very reasonable and even had shuttles going up to Sturgis.


The entire area is very friendly including the bikers attending! Most have gotten older and are very nice to visit with during the event! They are proud of their bikes and don't mind talking to you about them including their other vehicles.

Yes, the event has mellowed out and has become commercialized like all good things but it is still a lot of fun and much to experience.

DIESEL Motorsports will be back next year and hopefully provide another form of entertainment during Bike week.









DIESEL Motorsports wants to thank Sturgis Dragway for a great 1st event during Bike Week and their employees! What a nice group to work with for the show on Friday and Saturday! It was a little warm but by evening it cools off quickly making for fun evening shows. Below are a list of the winners including some photos! Next year will be bigger and better so watch for announcements.
Winners
Heads-Up Drag racing
Joel Morris - Champion
Levi Krech - 2nd


ET Bracket
Ken Kimball - Champion
Jim Layden - 2nd


Show-N-Shine
Larry Bennett - Best of Show
Levi Krech - Best Dodge
Cody Packer - Best Ford
Wyett Bears - Best GM/Chevy