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Tuesday, January 31, 2012


Every time I attend one of these shows I come away excited because I see more companies wanting to get involved and building new parts and accessories for our diesels. That must mean we are doing our job and getting the word out about DIESEL Motorsports® and how fast it is growing around the country.

I ENCOURAGE EVERYONE to take the time, go to our sponsor's web sites and check out their new parts for the diesels. Even for some of the newer trucks they are constantly doing research to build better and more updated performance parts. It costs these companies money to do the research and development in order to give our market new parts.

The companies in turn help our sport by sponsoring DIESEL Motorsports® with funds from the sales of the the parts, which they give to us to help write to you in purse monies. When we make the statement "Unifying DIESEL Motorsports", that's what we mean by helping the sport grow through proper distribution where everyone wins so the sport can continue to grow. Yes, it's a direction and vision that is part of our Mission Statement for the future of the sport. If the sport doesn't congeal together and the crowds in the stands grow then the sponsors are not happy, if there is not a show by competitors then the fans do not show, if the fans do not show and the stands are empty - wow I just went in a circle! 

It's the overall picture that those who are really interested in our sport must look at in order for the sport to grow. All businesses are built on fundamentals that success is written, most only want to view what pertains to them.

Enough of the soapbox! Companies build new parts when they see an opportunity to sell them and make money. With a small portion of that money they can put back into marketing and advertising which hopefully is DIESEL Motorsports® because they see the value of the services which is reaching the diesel marketplace.

This year we are asking that all trucks competing display our sponsor's decals. If you do not then you may receive smaller purses, no purses or points depending on the event and our discretion. These companies deserve the exposure at the events and we plan to make sure they get it!

Again, look at the NEW PARTS you might be surprised to what you may find for your truck!

Monday, January 30, 2012

Report from LA Third Day of Meetings! DIESEL Motorsports . . .

It's always exciting to end the week by meeting with new people at the SEMA MPMC Conference and find out about new products that relate to DIESEL Motorsports. But then again, that is what this week's meetings are all about. Editorial content and reporting of NEW products and services to report on for the magazines. Rules are you are not supposed to sell (sell ad space) but talk strictly about their products.

Does this happen? Not so much sometimes since I saw many companies there strictly to sell ad space or services. I try to honor if all possible to stay to guidelines of the meetings, meaning I do not sell space and if I am asked I defer to talk to them in the following weeks.

They do want to hear about this last year's activity regarding DIESEL Motorsports, which I do tell them what happened at the shows and within the marketplace. Sometimes they tell me they do not have anything for diesels but yet when talking to them about their products I spot a couple of applications that can be used in our marketplace - that's what makes this conference important.

I met with the following companies on Thursday: Bilstein Shocks, Meziere, Coker Tire, SPAL, SPX, Hypertech, GM Performance Parts, Falken Tire, SuperChips, Hellwig, Federal Mogul, and Eaton Performance. Also spent a good amount of time meeting with our sponsor ARP where we discussed how educating the masses about their quality products is important to a company who has helped many in DIESEL Motorsports the past years.

ARP showed the different displays they have set up to show how a simple head stud being made is not that simple and over 10 different steps are taken to make a quality Ford 6.0 head stud! Make sure it's a true ARP stud by the marking of their logo on the product and box.

Bilstein Shocks had a wide range of shocks for the diesel trucks and they reported high activity for their products, and Meziere had of course their water pumps plus inter cooler pump and HD Flex plates. Coker tire had some drag racing tires that definitely can be used by our trucks along with some pulling possibilities. SPAL does not have anything currently for diesels but should have some brushless fans by fall. SPX always has their gauges but for the shops they carry Actron analyzers that can help read thrown codes plus they now a free download for Smart phones that can tell you what thrown or shown codes means (explanation), - pretty cool! Hypertech has a legal tuner box for the new Duramax 2011-12 that will gain 40 hp and more mpg, all of their boxes are made for trucks that require no upgrades (stock). GM Performance Parts does not have anything for diesels in their catalog but are considering short blocks in the near future. Falken Tire carries a nice line of street and road tires for our diesel trucks and SuperChips/Edge is now offering their new legal box for the new Ford 2011-12! Hellwig had some very nice stabilizer bars for our diesels that are badly needed for our trucks along with shocks. Federal Mogul had the usual line of gaskets for our diesels but Eaton had some very impressive Made in America products. Eaton for years has supplied our sport with quality lockers and differentials that are HD and made tough to withstand the pressures our pullers put on them!

I also met and talked to industry leaders at dinners and at the local watering hole at the hotel in the evening. Some great people who all want to hear about our growing sport and how it effects their automotive aftermarket. 

Saturday, January 28, 2012

Report from LA Second Day of meetings!

Sorry for the delay, busy with meetings during the week but here is a recap of the second day of meetings. I will report on the third day on Monday. SEMA MPMC conference is held in LA is where you go from room to room every 30 minutes to discuss what is new products from the manufacturers for motorsports.

Second day I met with Cherrybomb which does not have diesel kits and Specialty Auto Parts/Profab which also does not have diesel parts but was interested in making some in the near future. Auto Meter had some great gauges for our diesels  with some new gauges for the Duramax that will match OEM colors! Weld Racing Wheels had their new 8 Lug custom wheel line with matching trailer wheels displayed, these new styles look great and are made in the USA!

Gibson had some killer tips in 5", 6" and 8" done with Metalucia logo bolted on to the black tip, our younger guys will like this. Borgeson Universal now has the complete steering kit for the Dodge including pump and hose upgrades all made in the US. Hawk Performance did not have any thing for the diesels other than a stock wheel, but Mickey Thompson had a killer wheel that looks like a big rig wheel that you can add different lug bolts for different preferences but yet it still bolts on as a 8 Lug wheel and the Center cap covers the 8 lug bolts! What a hoot for those looking for something different.

Gear Vendors offers their Overdrive unit for any of the diesels and has been used by drag racers and some pullers. Maradyne Performance had fans for 34" radiators but as most of you know diesels are smaller than that dimension. Nitrous Express had their usual line of kits for the diesels.

Our sponsors were there including Champion Oil with the new line of Performance Oil for non-DPF diesels, by adding the additives back into the oil it's a must for the older diesel trucks. CP-Carrillo was there with their great heavy duty connecting rods with applications for all of our diesel trucks.

Diesel Motorsports are proud of our sponsors who attend these conferences because they help us spread the word about our sport along with introducing myself to many new manufacturers. Every year this conference gets better because the companies all want to know more about DIESEL Motorsports!

Wednesday, January 25, 2012

Reporting in from LA - DIESEL Motorsports!

At the SEMA MPMC Conference looking for new products from manufacturers for our diesel industry. Met with some great companies the first day, Hughes Performance, Hotchkis, Precision Turbo, Master Craft Safety, Energy Suspension, Flaming River, Diablosport, AEM and of course our favored sponsors Mahle, K&N, Stainless Steel Brakes!

Hughes looking to expand their products with their Powerglide tranny, possibly wanting to test on a 2.6 pull truck. Hotchkis has great suspension products for trucks but not HD diesels, I asked that he consider making his parts and kits for our diesel trucks. Precision showed me they are installing regulation cross bolts on some of their turbos. Mastercraft Safety will consider a discount for DIESEL Motorsports members on their helmets, fire suits, crew shirts and all safety equipment that is SFI approved. Energy Suspension is looking for a 02-06 Dodge truck stock suspension so they can design their products for our market, if you are in the LA/OC area let me know. Flaming River has some great parts for our Dodge truck steering that is always loose! AEM has their Water/Methane injection kit ready for distribution and can be bought any where.

Mahle now has bearings for the Cummins and gasket sets that put shame to Felco sets, their pistons are now in full production and available. K&N introduced their new 2011-12 air intake for the Dodge with bottom air tunnel - it looks great! SSBC showed me their new dealer display package with storefront posters and flyers available for any diesel shop that sells their new brake systems and they now have the rear brakes for our diesel trucks.

Overall a great day to hear about new products for SIESEL Motorsports!

Wednesday, January 18, 2012

Every year more sign up . . . DIESEL Motorsports!

Every year we have been in business more and more companies wanted to bring their products into the diesel marketplace. They needed a company who could help market, pre-sell and reach the niche market of diesels enthusiasts. They picked NADM for a number of reasons but the most apparent is creditability and marketability, we are the only licensed sanctioning body for DIESEL Motorsports - legally!

We carry our own SFI status as a sanctioning body and not an affiliate sanctioning body, which means that an affiliate can only use a true sanctioning body's ruleset. We carry our own insurance for all liability and coverage, not just the track, we carry the same amounts as NHRA or IHRA.

Companies like to know they are covered by insurance if anything happens on the track or with the crowd and it's a licensed business for racing and pulling.

The companies who signed up the second and third year are not only big in the diesel industry but all motorsports around the World.

Carrillo Connecting Rods
Carrillo is known around the World for their products and it didn't take them long to produce some well needed heavy duty connecting rods for our diesel market. Their racing products have always carried a long history of quality and durability and what a bunch of nice people to work with on a yearly basis. I now know of quite a few racers and pullers using their products and are reporting great results.

ARP Automotive Race Products
ARP was already needed badly by all of our competitors for their head bolts but they felt they needed more exposure because of the imitation bolts being used in the marketplace. Make no mistake, ARP's products are easily marked and can be identified as the real deal for durability. They have been a supporter of DIESEL Motorsports for quite some time.

Keystone Automotive/1800Autoparts/A&A
They are one of the country's largest distributors of aftermarket automotive parts and they wanted to get into diesels, what a better way than to hold one of the largest DIESEL ONLY shows in the country in your back yard - East Coast Nationals! A 160 ft tent full of diesel products for sale at below regular pricing, mix that in with DIESEL ONLY drag racing, sled pulling and dyno - great times!

Mahle Motorsports
Met them four years ago at the SEMA MPMC conference where I found out an old friend from many years ago was their new Motorsports Director! I asked immediately why they didn't make special performance pistons for diesels, they were making some custom ones but wanted to design specific performance pistons for the normal diesel performance enthusiasts. They did just that and now dominate the market for performance pistons for diesels.

Victor Reinz
They are part of Mahle/Clevite but they have their own division for the gaskets. Victor Reinz is a World wide name that was acquired by Mahle just a few years ago and they are now making performance diesel gasket sets! Make sure to ask for them when visiting your local part store, they make the best gasket sets designed for performance with our diesels. You will start seeing more of them on our high end diesels!

What a great group of sponsors to support our sport, show our appreciation by supporting them when you buy products for your next rebuild or upgrade!

Monday, January 16, 2012

There was five - five years ago! DIESEL Motorsports

Hard to believe we started this venture five years ago, a lot of miles and a lot of time has been spent building DIESEL Motorsports. This motorsport association was not built alone, but we the help of many business people who have become friends!

Out of the 22 sponsors for this year we started out with 7 sponsors five years ago and of those five faithful companies remain with us.

All of the sponsors listed above are considered friends of the business and have signed as multiple year sponsors for DIESEL Motorsports. Their influence has help build and directed the sport for diesel racing and pulling.

Fluidampr is the official endorsed product of DIESEL Moortsports for dampers. Their loyalty has been unshaken as the economy has gone up and down along with supporting us. Their product is part of our SFI rules by providing a safe SFI spec damper for our diesel engines, when we crank the engine past OEM standards their product holds the entire engine together - literally! Just this last fall their owner offered an unbelievable opportunity for our business in order to help build our business.

South Bend Clutch has been instrumental in building the pulling market since those trucks rely on their clutches to hold while pulling down the tracks. I have never seen a customer service department as dedicated to the sports as SBC. They have chosen to work with many different competitor throughout the years and their owners has helped us with advice regarding the sport. SBC was the first sponsor to sign up for the business and the first every year to sign.

Industrial Injection has been there for DIESEL Motorsports every year through support and business direction regarding the sport. They are currently the official injector and turbo but most people know any of the products Industrial Injection manufactures is of top quality and made in the US. Many hours have been spent discussing the diesel business with their owner Brady throughout the years. A nice family business where all of the family is involved from sales to bookkeeping. 

Pure Diesel Power was one of the early sponsors who called and asked what they could do and immediately supported a class and then later an event. Two young people who have traveled every year with us to many of the far reaches of the country to help build the sport through their pulling trucks and diesel business. I don't know how they do it sometimes driving the hours that they do in order to make it in time for the pulls. They too have helped in advice regarding our sport and business, true supporters during the years.

New Era Diesel - A diesel shop and business that is owned by another young couple that have become part of our family, friends and business. The owner Chuck Rucker is now our race director and controls the rules, races and schedule for the drag racing division of our business. Chuck and his wife has helped us every year during the events and in-between their regular business hours guiding our direction. Every business needs young people that can carry on the sport well past our years and what a nice couple to do so than New Era Diesel.

Gene and I have relied on quite of few people throughout the five years and these listed above have been there at all times for the business and sport. Does it all relate to their business, of course it does! They realized early the value in helping guide and design the business that helps build their business. Anybody who says they are doing it to build the sport and not money is not being truthful, however the passion that these people project for their business and the sport are unsurpassed by anyone. 

The past few years have not been easy for any business and who would have thought we decided to start a motorsports sanctioning body during the worst economy since the depression. The sponsors above not only helped us but stayed faithful when others doubted our direction and compassion. That is why we call them friends of the business!

I will feature all of the sponsors who have signed during this next week in the blogs, they are all special to our sport!

Tuesday, January 10, 2012

Planning for the Events! DIESEL Motorsports

I'm in Salt Lake City today planning for the August 17/18th event at the Rocky Mountain Raceway! Looks like DIESEL ONLY drag racing Friday night with lots of big purses and prizes. On Saturday would be the Dyno, Sled Pull and show-n-shine at the track!

That's right everything at Rocky Mountain Raceway - two day diesel only event!

A top notch sled is being brought out of the Midwest along with prepping a specific track for sled pull only at RMR!

Combine that with two of Utah's biggest DIESEL manufacturers Industrial Injection and H&S Performance sharing the title for the show, it should be one of the biggest DIESEL ONLY shows West of the Mississippi!

Already lining up other vendors and supporters for the event, it makes it exciting to plan for such an event and getting new blood in that will make this event even larger!

Next week on to the another event and making the same alliances across the country somewhere else. It's a lot of work no matter where the event is and the help is appreciated from everyone.

Monday, January 9, 2012

Let's try something different this year? DIESEL Motorsports

It's time to step it up, bring it on, and walk the walk!

That is exactly what DIESEL Motorsports intends to do this year by including new venues this year at the event. We were the first to bring diesel monster truck to the sport, the first to put the sport on National TV, the first to TDIs and we plan to include more diverse forms of DIESEL Motorsports.

And the events will become larger and some surprises on the competitor's fees snd purse monies by offering large BONUS monies at different events.

Drag racing series are going to take place across the country at different drag strips along with prizes and purses for those series.

We are playing around with so much $$ for each round run at the races plus larger purses for the pullers at different events.

Yes it's time to step up and put this sport on the map to make it mainstream!

I'm in Salt lake City this morning for some meetings to begin the process to make DIESEL Motorsports even larger in the Western part of the country!

Wednesday, January 4, 2012

Winter Months are good for business . . .

This time of the year your local diesel service shop should be busy! 

Why? It's rebuild time along with the Winter service issues surrounding diesels plus road maintenance crews are usually diesel vehicles. Granted we have yet to see the heavy snows and hard weather in most parts of the country but it's still Winter and that time of the year.

We are just 3-4 months away from the Southern diesel events starting and that is not much time to get your trucks ready for competition. 

During the fall many new diesel products have become available and can be installed on the Winter rebuilds. It's the perfect time to get on the Internet and check out the new products and start selling them when those diesel enthusiasts comes strolling into your shop. For a start check out our sponsor's products, many of them launched new products at SEMA and PRI shows.

Might be a good time to hold local diesel seminars, open houses, and get-togethers in order to get the diesel crowd into your shop. If any of you need help contacting people around your shop feel free to contact us, we might be able to help you out.

The DIESEL Motorsports Board has decided to launch a dealer verification program which we will outline by the end of the month. The direction is verifying your local diesel shop and listing them so you will be able to find credible local diesel shops to work on your diesel truck. Details coming to you soon!

There are many new opportunities out there if you spend the time to capitalize on them.

Tuesday, January 3, 2012

New Year - New Posts - DAILY! DIESEL Motorsports . . .

This year is going to look great for the up coming months.

Starting the year is DIESEL Motorsports TV airing in February in some areas throughout the country and Nationwide  during April. Yes, 30 minutes of nothing but diesel coverage during the show. Features on drag racing teams and races along with sled pulling teams and events. Local shops and sponsors will also be featured during the show. The first show was shot last year during a DIESEL Motorsports event and more are already scheduled for this year. A complete schedule will be released later.

This is already bought and payed for airtime, not promises but real time on your local cable channels.

DIESEL Motorsports has already planned on two trade show trips in January, February and three in March along with some affiliate events.

More information will be forth coming on local DIESEL Drag Racing Series in some states and areas.

A complete schedule will be released in the next week.

It's going to be an exciting year along with some GREAT DIESEL ONLY events!

On a sad note we wish the family of the passing Dave Mitchell of Enterprise Engine our prayers and praises for one of DIESEL's great innovators! He will sadly be missed but not forgotten for a long time!