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Monday, December 4, 2017

Why is the PRI Show different from SEMA? DIESEL Motorsports!

The PRI Show (Performance Race Industry) is starting this week in Indianapolis Indiana and will attract many shop owners from the Midwest and beyond. Even though SEMA now owns the PRI Show it is a totally different show since it is strictly for the performance and race industry.

Yes it is a trade show not open to the public, however if you compete with your vehicle with one of the sanctioning bodies you can attend the show. All shops, garages, speed shops and automotive businesses are welcome to attend. 



For three days downtown Indianapolis is packed and parking is at a premium along with hotel rooms. Parking last year was as far away as 10 blocks from the Convention Center. It is a well attended show if the weather cooperates which it looks like it will this next week.

DIESEL Motorsports (Booth #1837) has had a booth with the PRI Show since it moved to Orlando and back to Indianapolis which is many years! For many years we were with just a handful of diesel related businesses displaying, currently you can find many diesel performance part manufacturers along with tooling for our industry.

I actually encourage many of our sponsors to display at the PRI show over the SEMA Show since it is in the middle of our diesel performance market. Many shops and competitors come to the PRI Show because it relates more to them over the accessory aftermarket like SEMA in known for in the industry.

The past shows have been packed and since we are in the main performance hall our booth is quite busy for all hours of the day. It helps we have daily promotions we are known for such as free DM tees (limited daily supply) and free decals/swag.

The main purpose for being there is to not only provide information about our next year's schedule and events but also to obtain new sponsors and events from track owners.

DIESEL Motorsports is about branding and selling diesel pickup parts and accessories to the crowds at our events, finding areas with new or larger concentration of diesel trucks and promote the sport of diesel performance with street trucks.