Friday, October 30, 2020

Reechout Marketing - rural America - Diesel/Truck Motorsports

 What is Reechout Marketing? Into rural America throughout the country during 2020/21!

It's back to the basics of reaching your potencial market, do your research first. Marketing is research into the markets you do business, find out currently where is your product selling? Track existing sales through shipping and checking with distribution, warehouses and dealers.


 

Then replicate the same efforts into other areas that have the same demographics. Right now multiple auto chain stores are reporting increased sales in rural area stores. Rural people still have to drive daily to and from jobs, many are essential workers and they start at an early age.

These people are hands on DIY workers who take pride in fixing their own vehicles. They make the time to repair or upgrade and personalize their rides. 

Without magazines, tv or radio how do you reach these people? All the young people (16-35) stream all news services, programs and music to their phones or tv. Many can not get cable or use it but they have internet access through services or phones.

The young rural people do socialize on the internet through different groups. That is how we get them to come to our rural truck shows. Knowing the people and what they respond to is what we do best!

Holding rural events with activities they like and do themselves gives DIESEL Motorsports the opportunity to display manufacturer's products and services. These enthusiasts are smart people who like to learn about new products for their vehicles.

A directed message in a short amount of time that is positive is next . . .


 


Tuesday, October 6, 2020

Horsepower Festival 2020 - during Covid Pandemic!

Yes, we held an unscheduled event during Covid Pandemic because people were calling us to host a overall Motorsports event including a little bit of everything! Plus not just diesel trucks but gas trucks, cars, rods, jeeps, anything in a car/truck show, PLUS food trucks, PLUS Music, PLUS swap meet, PLUS dyno competition and an evening of drag racing on US 36's 1/8 mile dragstrip!


 





It was a blast of a Saturday all done in one day! But that is what we are known for holding multiple motorsports functions at one location in one day! We have found it is more exciting for people to attend and be entertained. Only thing missing was sled pulling and it may be added next year.



 

Over 3.500 people came in to enjoy the day with over 100 vehicles in the car/truck show and over 100 vehicles racing made it an action packed day. Yes, good ole Missouri weather had a hand in it since it started out sunny and 70º and by end of drag racing it was in the 40ºs with a brisk wind but people still came out to watch from a 4 state area.

Look at the links below for videos and photos of the event, there was a lot to take in for the day and people were walking everywhere on the 200 acre facility. Winners are listed below and a few went home with purse monies and trophies for the competitions. The DIESEL Motorsports booth was busy all day passing out sponsor's swag and information on their products with goody bags provided by ARP!

The car show was handled by All Speed Expo and DIESEL Motorsports did the truck side of the show with judging and presentation of the trophies sponsored by Joey Arrington Speed Sport. Joey was at the show to greet enthusiasts and displaying his new gas and diesel engines along with many of our sponsor's products. Many other vendors were there to sell their products along with some bargains at the swap meet area.

Revolution Auto was there with their dyno providing all wheel dyno services and the opportunity for people to see how their vehicles put out horsepower and torque. Many tried to win the purse money for the highest horsepower!


 

We will be back next year with a similar event at the same location, time may change a little but we hope to keep this kind of fun going for the sport!

Horsepower Festival Winners October 3rd at US 36 Dragway in Osborn Missouri sponsored by Joey Arrington Speed Sport/Diesel Motorsports/All Speed Expo! Started out a beautiful Fall day with lots of people attending and I have to say committed because it was down in the 40s by the end of the drag racing! Thank you all for coming to view and compete! See photos in DM photo albums!
 
Horsepower Festival
October 3rd
US 36 Dragway
Osborn Missouri
 
Car/Truck Show Winners
 
Truck Winners
Best Vintage
Jerry McFee
57 Chevy Truck
Best Jeep
Tyler Smith
2000 Jeep
Best Rat Rod
37 international
John Betzer
Best Dodge
39 Dodge Truck
Harold Gibson
Best Chevy Truck
84 Chevy
Adam Ruoff
Best Ford Truck
83 Ford F350
Kenneth Drake
Best of Show Truck
47 Ford Rat Rod
Brent Duncan
 
Car Winners
Vintage Car
1956 Chevy Gasser
Gary Nelson
Best Import
93 Toyota MR2
Jeff Antill
Best Tractor
70 Cub Cadet
James Niles
Best Chrysler Mopar
1967 Barracuda
Vince Vinder
Best Ford
1948 Ford Anglia
Art Brant
Best GM
1965 Chevy 2
Gary Alexander
Best in Show Car
1965 Rambler/ American
Chris Hans
 
Best Club with most members
Bob’S Garage Car Club
 
Dyno Winner
Donnie Brown
 
Evening Drag Racing
 
DIESEL Truck Wars
1st - Vince Neiderhauser
2nd – Kirk Urich
Super Pro
1st Ralph Morris, Lawson, MO
2nd Cody Martin, Kansas City, MO
Semi Kyle Benton, Lawson, MO
Pro
1st Billy Teeter, Harrisonville, MO
2nd Mario Andrade, Madison, MO
Semi Dave Bremer, Rockport, MO
Semi Brent Hawkinson, Frankfort, KS
Sportsman
1st Jimmy Lynn, Trimble, MO
2nd Tyler Apley, Platte City, MO
Trophy
1st Tom Willard, Kansas City, MO
2nd Barney Mullins, Leavenworth, KS
Jr. Dragster
1st Ryan Owen, Maysville, MO
2nd Colton Koontz, Kearney, MO
 
Photos:
 
Videos: