What is Reechout Marketing? Into rural America throughout the country during 2020/21!
It's back to the basics of reaching your potencial market, do your research first. Marketing is research into the markets you do business, find out currently where is your product selling? Track existing sales through shipping and checking with distribution, warehouses and dealers.
Then replicate the same efforts into other areas that have the same demographics. Right now multiple auto chain stores are reporting increased sales in rural area stores. Rural people still have to drive daily to and from jobs, many are essential workers and they start at an early age.
These people are hands on DIY workers who take pride in fixing their own vehicles. They make the time to repair or upgrade and personalize their rides.
Without magazines, tv or radio how do you reach these people? All the young people (16-35) stream all news services, programs and music to their phones or tv. Many can not get cable or use it but they have internet access through services or phones.
The young rural people do socialize on the internet through different groups. That is how we get them to come to our rural truck shows. Knowing the people and what they respond to is what we do best!
Holding rural events with activities they like and do themselves gives DIESEL Motorsports the opportunity to display manufacturer's products and services. These enthusiasts are smart people who like to learn about new products for their vehicles.
A directed message in a short amount of time that is positive is next . . .
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