What was the 2022 PRI show like and was it worth going and displaying? I get asked every year since we have displayed there for over 10 years.
I was a bit concerned when SEMA/PRI changed it from competitor free admission to $40 per person/member was anyone going to attend. My negative thoughts were wrong and the place was packed with people Thursday and Friday, always a little lighter on Saturday.
That's right, PRI got the people there who were quality enthusiasts, no kids or homeless people and tire kickers. It was well attended by good people who like motorsports!
Our booth #1835 which has been there for quite a few years was busy the first two days so much we ran out of most materials we brought to hand out. Of course it helps our booth has the DM girls in it but don't be fooled these young ladies are smart and know diesel pickups.
Many tracks and customers came by to talk us about our 2023 schedule of events including our own regional motorsports trade show in Missouri in October (21)! We did downsize the booth this year because of economy costs for being there.Even going with a 10x10 booth it is still a $5-7,000 investment when including all costs for personnel, travel, hotel and food costs! It is no longer a cheap show to attend or display but far cheaper than the Las Vegas SEMA show. For smaller companies who do business in performance motorsports it is the show to go to for the year.
Prepare to walk, there is a lot to see in three days. I average walking 4 miles a day and standing on my feet 13 hours per day, according to my Apple Watch.We stayed out by the airport (Plainfield) for cheaper hotels, restaurants etc so you do miss a the excitement of being downtown. However, it is less busy and shorter waits to get into restaurants, free breakfasts and safer environment.
Downtown is like any big downtown there is some characters who prey on normal people and there was a few muggings on vendors and attendees. But I did see increased police presence after the first day even in the garage walkways. You just have to be aware of what is around you, I was approached last year staying downtown by a homeless person with a gun while staying at a connecting hotel. That is why I stayed back out by the airport including much cheaper.The vendors displaying at the show were great performance manufacturers and there were a few t-shirt and sunglass vendors, however no window or gutter people. Anyone attending as a motorsports enthusiasts would have no problem finding parts or services to view for three days!
Considering a year after Covid and building for the future good job Jamie and PRI people!