Mid Summer Industry Review - Diesels!

 The diesel repair business is strong as ever reported by our local shops across the country. Regular maintenance was put off by many owners during the past years as the economy was quite tight for all of them. Even newer model diesel pickups are in need of repair on a regular basis when they are used for regular heavy duty work.

Most warranties have run out on many of these trucks. I have had regular customers call me and ask opinions on repairs, I always advise them to take it to a local shop for diagnosis. Trying to advise repairs on the phone is irresponsible as telling them to read it on the internet for advise. Let a professional trained mechanic do his job, Same as going to a doctor for your health.

Diesel trucks do last longer if you do regular maintenance on them. Parts for regular maintenance are getting easier to find however, there are a few that is still hard to get from supply chains. Many of the WDs are still drop shipping or taking back orders which hurts the local shops from completing their jobs on customer's trucks. WDs were hurt by the supplies and are still recovering to fill their stock. Please be patient and help where you can to re-supply the shelves at local distributors.

Recovery is here but it takes a while to get back to normal especially in the rural areas or the fly over states. As a manufacturer please keep checking on your distributors to restock, as a distributor please restock your top 100 selling items when possible, and as a shop please be patient (call multiple distributors for parts). 

As for the performance diesel parts the market is picking up some since the economy is improving and that gives our enthusiasts some discretionary income to pay for upgrades instead of OEM parts. Performance parts means stronger or heavy duty parts which makes their truck last longer plus giving their truck more power. Motorsports is always a motivator when making repairs to their trucks. It's the American way to make your vehicle personalized to your liking! 

The rural market is still strong when it comes to motorsports, it takes vehicles to reach destinations in a rural setting where public transportation is not available. The rural people all work from an early age for the rest of their life. Their children are taught to drive early 14-15 years old with many having permits. 

That is why DIESEL Motorsports still concentrate on the rural market tracks for our events. It may be a smaller market per population than the large cities but the concentration of buyers for motorsports products are at a much higher percentage than the cities.