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Monday, June 26, 2017

More vendors or protect our sponsors???

The diesel marketplace is actually pretty small or vertical compared to the gas hot rod performance market. Since I have worked both I know how big the other can be so the vendors and/or sponsors DIESEL Motorsports invites to the events sometimes are controlled.

I was asked at the last event why do we not have more vendors? It depends on whether I want to let our sponsor's competitors into the event. That is normally who wants to sign to come into the event since our sponsors can display for free because they sign on a yearly basis.






Now many of our sponsors rely on DIESEL Motorsports to display their products at our DM sponsor's tent usually manned by the DM girls! It is very expensive to come out to events and travel to our rural settings so many rely on us to display their products. That is part of our marketing package to be able to do this for our sponsors.

Many come to two or thee during the year depending on who they have on staff or local representatives. When a large DM show is near an established market many competitors of our sponsors call local diesel shops or businesses and ask them to sign on as a vendor. That vendor brings products into our show that is different or competes with our sponsors.

We don't mind competition when the vendor still shows our sponsor's products and their competitors, but when they show nothing but our sponsor's competitor product then it is a blatant attempt to undermine our marketing efforts.

We tend to remain loyal to our yearly and monthly sponsors who have supported us  and our sport for years. Yes we could take in others and let them fight it out but then DM loses credibility with our longtime sponsors.

DM has carefully picked top quality products and services for our sponsors so it's not like we took the highest bidder or who offers the most dollars per event.  It is an investment for a longtime relationship.

DM watches and chooses who comes into the show as a vendor and if they are legitimate then there is no problem, if they are trying to undermine our sponsor's efforts then we do step-in to control.

Stop by our sponsor tent and view the great products that our sponsors offer for the diesel market. Most are available at most WDs and storefronts for diesels.

I do think many of our sponsor's products dominate in the diesel marketplace.


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