Everyone in the LA automotive industry was in a flux of WTH happened last week when the largest publisher of automotive titles we all grew up with was a no-show for the first time!
What happened to the magazines, the people, the industry, the content, and the monies?
A few independents were there with their magazines such as myself representing DIESEL Motorsports and the SHOP magazine. Among many freelancers who used to work for the main-line titles was the newbies SEMA brought in such as youtubers, bloggers, and internet wannabes!
It was a weird week since the main titles were scantly represented or not at all, I felt i was one of the old timers lol.
Everyone including myself asked what happened? Rumors abound such as distribution company went out of business, internet shut them down or Discovery bought out the competition.
What ever happened was sad since many of us grew up with these titles and we spent hours reading what the experts had to tell us about our favorite car, truck or hot rod.
Those many experts were let go over 5 years ago when many over 50 years old were let go or bought out for retirement by the investment companies. That was the beginning of the decline of weak content. Weak content means weak sales in the magazine business, same as the internet business. Those left are now also gone and looking for ways to make a living that has made them a living for many years.
The industry aftermarket companies maybe should look at some of them for content writing or copy for their products. Knowledge is always good business and these folks have a great deal of knowledge about the automotive aftermarket. Even the internet needs content so it will attract the right followers and readers.
Remember what kept us enthusiasts reading for many, many years!
What happened to the magazines, the people, the industry, the content, and the monies?
A few independents were there with their magazines such as myself representing DIESEL Motorsports and the SHOP magazine. Among many freelancers who used to work for the main-line titles was the newbies SEMA brought in such as youtubers, bloggers, and internet wannabes!
It was a weird week since the main titles were scantly represented or not at all, I felt i was one of the old timers lol.
Everyone including myself asked what happened? Rumors abound such as distribution company went out of business, internet shut them down or Discovery bought out the competition.
What ever happened was sad since many of us grew up with these titles and we spent hours reading what the experts had to tell us about our favorite car, truck or hot rod.
Those many experts were let go over 5 years ago when many over 50 years old were let go or bought out for retirement by the investment companies. That was the beginning of the decline of weak content. Weak content means weak sales in the magazine business, same as the internet business. Those left are now also gone and looking for ways to make a living that has made them a living for many years.
The industry aftermarket companies maybe should look at some of them for content writing or copy for their products. Knowledge is always good business and these folks have a great deal of knowledge about the automotive aftermarket. Even the internet needs content so it will attract the right followers and readers.
Remember what kept us enthusiasts reading for many, many years!
No comments:
Post a Comment