DIESEL Motorsports switched to rural community tracks over 10 years ago! Why?
Because that is where our customers are located! PERIOD!
Rural communities use diesel trucks for everyday living, be it farming, automotive, construction, hauling products or recreation! The diesel truck is still king when hauling heavy loads for longevity, fuel economy and hauling ease with heavy loads.
You go where the market supports your product. Not saying suburban folks don't own diesels, many do but the majority is still rural owned based on DMV records. And yes, the farming states that most people fly over is where the trucks reside.
DIESEL Motorsports has been the only sanctioning body for diesel pickups for over 14 years and have held events in many states across the nation. We tend to go to where the trucks are for numbers, but we have ventured out to other states that show promise.
We have tried many areas for events and for the numbers they tend to be more Midwest to East part of the country. The Western states have trucks but the number of people are far less than the Eastern part of the country. DIESEL Motorsports even tried California early but backed off after the state's restrictions on performance parts. Why hold events there when our sponsors can not ship to the state?
The people in rural communities understand the importance of a diesel vehicle in their life and livelihood! That is why DIESEL Motorsports continues to run events in rural settings, the people appreciate what we are bringing to the show. We are still in the entertainment business, people fill the stands to watch vehicles they want to replicate or use themselves be it trucks, tractors or semis.
DIESEL Motorsports represents our sponsors products to the rural crowds so they can learn firsthand about new products and services. Many local diesel shops display at the events to also sell their services and products. Anything that is connected to rural living is sometimes on display at the events.
Our marketing programs for manufacturers has not changed over 14 years, it is steady because it works for the ROI for the sponsor. Some sponsors has been with us for the entire term we have been in business and many we have helped develop new products for our diesel vehicles.
The rural youth who work hard everyday understand the importance of what we are doing for their entertainment and for the rural communities. I am encouraged by many of these young diesel enthusiasts and owners of businesses. These people are what has helped build this great country and keep us all fed and supplied the products we find in the stores everyday in the cities.
DIESEL Motorsports markets to the rural customer because they understand the importance of diesel in their life!
No comments:
Post a Comment