PRI Show Review 2026 - DIESEL Motorsports!

 DIESEL Motorsports has been with the PRI Show longer than any diesel business starting with the show in Orlando (2011-12) and holding a Friday night drag race! When it moved to Indianapolis obviously we had to stop holding the drag race because of cold weather and snow! 

DIESEL Motorsports has had the same location for many years (13yrs) booth #1835 so most people can find us every year! People always come to our booth because of the DM Girls, sponsor's info/decals and event information! Plus giving out FREE tshirts every year helps too!

This is still a performance parts show open to the race industry including competitors and enthusiasts willing to pay $40 entry. You will find every performance parts, fluids. and the tools to make them. Performance shops/repair centers enjoy coming to the show to see what is new for their business.

Over 40,000 attended the show over a 3 day period viewing over 1,000 exhibitors! To say we were quite busy is an understatement, other than the last part of Saturday (snow storm) the aisles were packed the entire day. 

DIESEL Motorsports passed out all of our tshirts, over 20,000 decals and 2,000 event schedules in the first 2 days! It was a very successful show for everyone!

More diesel related companies are now at the PRI Show including manufacturers who carry diesel products, many are our sponsors! 

The show is still largely circle dirt track and drag racing competitors and enthusiasts, but the diesel motor sports influence is growing every year. The excitement overall of having the automotive restrictions drawn back gave new life to producing and selling performance parts to consumers.

Modifying OEM vehicles to make them go faster is well over a 100 year tradition in the USA. It is quite well and alive at the PRI Show! Real racers/competitors with real shops, tracks and manufacturers of performance parts in one building for 3 days! 

Mark it on your calendar for next year!