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Monday, October 15, 2018

Who needs a good web site??? Is it worth it!

The social media market has taken a hit with security breeches so many shops are now asking do I need a web site?

Many shops used their FB page as a shop page which worked out great! I use our DM page all of the time but I have noticed unless I advertise more FB regulates our exposure. So it's no longer free if you want full exposure to social media.

Now I have moved much energy to Twitter and Instagram to offset the now biased FB and Google which does not like rural trucks, rural lifestyle and conservative views.

So how important is your web site?

DIESEL Motorsports recently revised ours for a couple of reasons. One our long time friend and mine personally Eric (Woodstock) passed away from cancer at a young age of 66, he has managed our DM web site for the entire 11 years. I was very sad on many levels since I had known Eric for over 22 years plus he was a good shooting buddy being past military, sheriff, police, etc.

Second, I knew with Eric gone I needed to not only update but manage our content with a more up-to-date format. www.DIESELmotorsports.US is now 80% done and up for viewing.

Still adding some features on the DM site including a shopping cart with DM swag but adding more information that can be useful to our enthusiasts.

Traffic has been up since we launched it in September with much more attention along with page views.

It is important to have a web site because business people look for your site. It verifies you as a brick and mortar shop they can do business. It also helps in search engines when locating legitimate shops for repairs and what kind of repairs or upgrades your shop is capable of installing on their truck.

Always make sure to include a gallery to show customer's trucks when finished plus a quote from them. It means a lot to the people looking for assurance your shop will treat their truck right.

It doesn't take long when finished to shoot a quick photo with your cell phone of the truck and customer out in the parking lot.

I have heard from many shops who are in small towns they can not get the proper services to put up a site and maintain it. Many report locals who have taken their dollars then disappeared!

I understand the frustration since I have been in your shoes plus your job is to repair trucks not run your web site. You rely on those people to help you with just like you help people with their trucks.

If you have a hard time finding people to help you with a proper web site, contact me and i can help you find some professional help in that area.

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