Monday, December 7, 2020

ROI - Rural America motorsports -

 I saw this coming several years ago - motorsports tracks being attacked by suburban sprawl! Right here in Kansas City our long time track closed by residents who bought land by local dragstrip, built multi-million dollar homes and then complained about the noise. They knew quite well what they were building next to for their homes. It had been there for many years with weekend events 9 months out of the year for over 50 years.

Almost all of the famous tracks in CA have been shut down and this is happening as cities sprawl out into the country. DIESEL Motorsports decided years ago to search out rural tracks for competition since pickups are mostly used in the country regions.

Yes, pickups were a favorite for aftermarket sales for years when performance sales fell for a number of years. Then guess what, performance moved into the truck market not only for diesels but gas also for offroad and other competitions.

ONE thing you need to remember! It is still a personal owned pickup and they still want accessories to personalize their trucks plus the performance parts. Used trucks are at a all time high for pricing - diesel and gas! They are really hard to find.

Rural motorsports facilities welcome you with open arms as well as the communities surrounding them. They want your business! They want visitors! They want entertainment!

People who compete at local rural tracks have money because they are workers/essential who want to enjoy their hobby of motorsports. Most won't argue with you as long as you are reasonable.

They show up with their families for a weekend of fun, the shows are much like a county fair. Trucks are everywhere, people are everywhere looking at each other's vehicles, they are eating/grilling  and sharing their experiences with each other.

A perfect location to showcase products for trucks and the best part is DIESEL Motorsports can do that for you in our sponsor's tent. It is expensive to travel to the shows so we can do it for you - or you can have a local shop/store or rep attend the show. They can be part of the sponsor's tent or setup their own area. DIESEL Motorsports hauls displays to each event, DM girls who knows trucks man the booth to tell enthusiasts about sponsor's products.

Have DIESEL Motorsports help you reach the very people who visit rural part stores such as O'Reilly, AutoZone and NAPA Auto Stores. Why do you think they go to rural small towns?

These people still have to travel to towns to work, shop and socialize from age 15 to 90! Towns are far apart from each other along with their homes so you have to drive to get anywhere!

Invest dollars where people are still buying your products!



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