Reaching Rural America - post-election! DIESEL Motorsports . . .

By Larry Mohney

Contributing Editor 

If you think reaching rural America enthusiasts was difficult before - you are about to see a mass exit from mainstream channels including social media!

That's right, the rural crowd is a patriotic people with many having served in the services. Many are small town backgrounds which include conservative views and ethics.

Many have already fled to alternate sites which are not controlled by big tech as to what they post and in fear what they say are being captured for other uses. You can call it conspiracy theory if you want but the migration has already begun.

So how do you reach these NOW harder to reach than ever enthusiasts?

ONLY by getting in front of them locally at rural shows and show support in their lifestyle! DIESEL Motorsports has been doing that for 14 years (starting 2021), they know us and trust we protect our members list. 

We hold family style events with a big emphasis on what they are interested in and that is pickup truck motorsport competitions. We bring mainstream products and companies to them so they can see how they can add them to their trucks. 

They will go to local shops they trust so they can order the products to either have them installed or install the parts themselves. Trust is a big word and way for these enthusiasts, so how do you reach them?

Diesel Motorsports can reach them for you and yes, I am registered on all of the alternate sites along with having shows in their backyards. We are talking a migration of in the millions during the past month.

Think it was tough before, it just got a lot harder for big company's marketing/advertising departments.