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Friday, November 14, 2014

SEMA 2014 - what happened . . .

I always like to give a report of what happened at SEMA because a lot of our diesel shops and fans cannot afford the time or expense to go out there every year. It is a necessity for DIESEL Motorsports because this is where we converse with current and future sponsors.

We always hold our sponsor appreciation dinner before SEMA on Monday evening, we had 19 people there enjoying the food and company of fellow industry leaders. DIESEL Motorsports briefly presented the plans for 2015 along with a recap of 2014. Many different people talked and discussed the business of diesel motor sports.

The SEMA show opened on Tuesday morning with a healthy crowd of people, we visited the first hall and dropped off DIESEL Motorsports decals for a few sponsors to give away during the show. First stop was Fuelab which was one of the first as you went into the show, then Mahle/Victor Reinz and Flowmaster Performance Exhaust.  Some diesel manufacturers were there but not very many, however some of the mainstream performance manufacturers are now producing parts for the diesel market.

Yes, this shows me the mainstream automotive is recognizing the potential of the diesel vehicles. Not many diesel trucks were displayed at the show, you could have counted them on both hands. The SEMA show is considered more of a bling show for many but if you look there is many things to view for the performance vehicle including wheels and tires.

The manufacturers were excited about the amount of traffic coming through the show and many of our own sponsors committed that many diesel shops and distributors were in attendance and stopped to discuss parts. This too is very encouraging that the business is there to support the manufacturers producing products for our industry.

DIESEL Motorsports saw many people and sponsors during the show, we visit with them on how we can do a better job at the events and what should we be expecting of new products for our diesel market. Many had new items coming out after the first of the year. We will be covering those new items during the month of January, one of the new items out now was a Cetane Boost by CRC along with new wheels by Weld!

One of the highlights of the week was attending the 50th Anniversary Reception for Covercraft/Seat Savers (sponsor) and getting to meet everyone that works producing those great seat covers for our trucks. One of my good friends for many years retired and it was his last SEMA show as a Covercraft Regional Sales Manager, we'll miss Gary at our diesel events.

We saw Karl from Champion Oil receive a distinguished award from SEMA for selling American products to China including our own Blue Flame Diesel Oil. Congratulations Karl!

We met with many new potential sponsors along with interested manufacturers asking about the diesel marketplace. It is our way of spreading the word about DIESEL Motorsports and bringing it into mainstream automotive.

Next show is the Heartland Performance Show in Des Moines IA on November 21/22 at the Convention Center. We will be displaying some local killer diesel trucks along with passing out DIESEL Motorsports decals and literature.

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