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Wednesday, December 17, 2014

PRI Show Review - DIESEL Motorsports!

For those who did not get to come to the PRI Show, you missed a great show! A lot more people than last year but I'm sure that had to do with the 50º weather instead of 10º and snow of last year.

Diesel Motorsports booth in the main hall was packed with people coming by to hear about the sport and events, plus get decals/literature of our 20+ sponsors. The most popular was the DM decal which we brought 4,000 and they were gone by the end of the second day. Second most popular was Flowmaster which we gave out over 3,000 decals which we also ran out on the second day.







Of course the DM cinch cord backpacks were popular as the DM Girl's calendar which were gone fairly quickly. The DM Girls signed calendars and photos of themselves all three days. We were so busy the three days went by really quick and it felt like we could have gone a couple of more days!

I traveled the show while the girls man the booth, several people wanted to hear more about Diesel Motorsports and we picked up a few new sponsors. I had several drop by the booth wanting to become involved in our programs along with 16 racetracks wanting more diesel events.

Overall I heard more people say every where they went more companies had parts for the diesel market! This is quite the change from five years ago when there was about 5 companies with diesel parts.

NHRA and NASCAR celebrities were everywhere in the show, someday maybe DIESEL Motorsports celebrities will be featured at the show. There were a few diesel vehicles at the show that drew quite a bit of attention.

It's only natural since the diesel movement started in Indiana with Thunder in Muncie in 2001! This show is populating itself with diesel performance enthusiasts.


The diesel discussion panel had the chairs almost full (3 left) and we heard some healthy discussions about diesel from Karl Dedolph/Champion Oil, Rick Smith/Dave's Diesel, Todd Green/Firestone and Dmitri Millard/Drag Racer. Diesel Motorsports will soon have the discussion posted on Youtube. The crowd asked questions at the end and everyone seem to appreciate the get-together for the diesel industry.

Overall a very successful show for the diesel crowd!

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