Follow by Email

Saturday, November 10, 2018

DIESEL Motorsports (NADM) celebrating 12 years in 2019!


12 years ago Gene Mohney and I left DHRA to start NADM (National Association of DIESEL Motorsports) on October 27th, 2007! We went to SEMA for the first time as our own business and sanctioning body for diesel 3/4 and 1 ton pickup racing, pulling and dyno competitions.

We have always stated NADM as the only sanctioning body because NADM took the trouble to obtain our ruleset, bought our own SFI sanctioning status and event/liability insurance. All other promoters/race organizations for diesels instead filed for ASO (Alternate Sanctioning Organization) with SFI and NHRA.


It is more expensive the way NADM did it but we make our own rules for diesels not someone else, in fact NHRA/IHRA do not have classes or rules for diesels. That is why many of you have raced once and then been DQed at tracks.

Once you pass tech with NADM you will not be DQed unless there is a safety issue and/or leakage. We thought this would be important for longevity in the industry. Coming from automotive aftermarket background i know most companies want to know they are covered by liability insurance and hold safety on a very high level of importance.

After being in business for a few years we found we were being confused with so many different race organizations with acronym names (NADM) so we decided to shorten it to be known as DIESEL Motorsports which is the last two words of NADM. If you look diesel motor sports up in the dictionary it is listed as three words. We coined it as two words - DIESEL Motorsports!


Easier to remember, easier to identify our events and marketing efforts. A big worded DIESEL with Motorsports underneath it or next to it!

We have gone from doing county fairs years ago to doing standalone events with diesels only to combined Diesel vs Gas events. It has always been about helping the rural diesel market and the shops who work everyday to make a living. NADM has advised many shops about who to service and sell, what to sell and how to market their business.

NADM has transformed at least 4 times in marketing and direction in the industry depending on OEM manufacturing, EPA/Government regulations and the increasing upward swing of performance with diesels.

Who provided the upward swing? The individual diesel shops and competitors who personally made each build stronger, bigger and more aggressive.  Cutting edge technology provided by diesel mechanics who dare push the envelope.

Our shows have changed throughout the years with many rule and class changes depending on what was being built for the next year. NADM was not always the first to make drastic changes because of the concern of holding back increased horsepower or innovation by competitors.

Currently we find ourselves still the only sanctioning body for diesel motor sports.  However, we do find many more diesel events throughout the country which means we are doing a good job of making it popular and the term DIESEL Motorsports is becoming quite common among many enthusiasts and manufacturers.

DIESEL Motorsports will continue on in 2019 and many more years as the industry continues to support our direction in promoting the sport and rural diesel industry. DIESEL Motorsports puts on not just one event but multiple events across the country promoting in old and new geographically areas for diesel enthusiasts.

It's always have been about the sport, the business model and making sure we make enough to stay in business year after year (which has been difficult many years)! You won't see Gene or I driving brand new trucks or being flashy at shows with equipment but being very conservative! Kinda like the people we work with and do business with during the year.

12 years is a long time for any business and yes, Gene and i have learned a lot during the events and years from doing the events, some painful and some fun! But we both still enjoy doing the shows and you will see both of us talking to young enthusiasts asking them what they have done to their trucks.

As the 2019 schedule is released at PRI in December make sure to follow us year after year, many have and we appreciate their business and friendship. Events happen and change as more events are added every year, thus always looking for different ways to entertain our diesel fans.



No comments:

Post a Comment