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Tuesday, December 17, 2013

Back to Indy for the PRI Show - how was it?

Many of you could not make it to Indianapolis for the return of the PRI (Performance Race Industry) Show so I will attempt to give my review of the show for us diesel people.

As we departed for the show in the AM it was -4 degrees wind chill and many of us was asking oh why, oh why not Orlando?

But once we got to the show we realized why the show had come back home to race country. Indianapolis has been home to racing since the early 1900s, shops, racers and industry leaders. The show was packed with many people coming into the show. Did not hear final estimates but initial was around 40,000 people.

Yes most of the show is round track business and the gas industry but we saw a lot more diesel people here than the Orlando show. DIESEL Motorsports was on the far corner of the main hall exiting the show and we still had given out over 10,000 decals of our sponsors and DM's before the end of the second day. All of our free give-aways of DM backpacks, water bottles and free hats were gone on the first day.

Now it may have had something to do with the NEW DM girls passing items out but we had a lot of people stopping by the booth viewing our video of the Thunder in Muncie pulls.



Many of our sponsors were in the show and in the main hall! The only difference in the shows is the Convention Center in Orlando was much bigger and everything could fit in the same area. The Convention Center in Indy consists of several rooms so the show was spread out quite a bit. If you didn't get in the main hall it was hard to find you, we had several people say they had a hard time finding us and we were in the main entrance. We walked a long way to find our friends at Premier and to see Jeff Dean's dragster.

We saw many of our diesel friends who were interested in our sponsor's products. A lot of tracks and manufacturers stopped by our booth inquiring about the growing sport of DIESEL Motorsports. The last day was a little lighter in attendance because of a snow storm that moved into the area overnight but it was still busy. We had the DM girls go visit many of our sponsor's booths and pass out decals.

It was a very successful show for DIESEL Motorsports, and yes, we'll be back!

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