New DIESEL Motorsports Partnership Aids Marketing Efforts
January 14, 2016
DIESEL Motorsports, the only sanctioning body of diesel drag racing and sled pulling in the U.S., has agreed to make Performance Business Media (PBM) its official advertising agency. PBM is a full-service advertising agency specializing in motorsports.
“We are excited to begin this union and look forward to helping DIESEL Motorsports with their continuing mission of promoting diesel motorsports as a mainstream sport in the automotive community,” said Kent Bradley, president of PBM.
“DIESEL Motorsports is excited to have Performance Business Media as a partner for the future of our sport,” said Ron Knoch, president of DIESEL Motorsports. “We have known Kent Bradley for many years as a professional in our industry. His experience with manufacturers and industry leaders will expand our vision of taking DIESEL Motorsports to the next step of becoming a mainstream motor sport.”
DIESEL Motorsports, also known as the National Association of DIESEL Motorsports, is the only licensed SFI insured sanctioning body for diesel trucks, semis and auto drag racing, sled pulling, dyno competitions and show-n-shine competitions nationwide.
PBM represents automotive aftermarket business. For more information visit www.performancebusinessmedia.com.
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