Part of our job as a sanctioning body for Diesel Motorsports is spreading the word to the rest of the industry about our sport. Taking it mainstream!
The more people hear about our sport the more popular it becomes and everyone benefits. We are the only group who lobbies and promotes the sport within the automotive marketplace. The next few months are spent at trade shows throughout the country.
We pass out flyers about the events and promote our sponsor's products at the shows including talk first hand about the sport while we show them videos.
You would not believe the number of people who have never heard of diesel truck racing or pulling, they always ask if it's semi trucks.
It's all part of educating the masses about our sport and getting more companies interested in Diesel Motorsports.
Driving people to our sport and letting everyone know how fun one of our events can be for the entire family.
I'm in route to one today, as I type this at the airport!