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Monday, June 20, 2011

Is Diesel Motorsports a Family Affair?

After spending a great Father's Day with my family and parents it brings my thoughts to the diesel events we host and witness across this great country of ours. How much do we do to make these diesel events a family affair. Not enough in my opinion!

Yes there are some women who are interested in diesel performance and want to be involved in it because of their spouse. We even have a handful of women competitors who drive some pretty high profile trucks. We are seeing more and more campers coming to the events filled with children who can hang at the trailer and zip around the tracks on their parent's ATVs.

NADM has cut quite of bit of the party attitude out of the events like some of other bigger diesel events use to promote and increase the attendance. Are these people really interested in Diesel Motorsports or just a big party? NADM experiences smaller crowds but the vendors all report high volumes of sales for parts and more families at the events.

Is it a bad thing to attract serious competitors and families to events instead of the party crowd? My marketing sense kicks in to ask quality over quantity, target instead of shotgun, etc.

Yes we need people through the gates to make money at the event and our sponsors want people in the stands to justify their sponsorship with NADM. Again are we doing them justice since they are selling diesel performance parts to fill the stands with people seeking out a FREE something to do on a Saturday or just to have a party?

It all comes back to why they are relying on us to bring qualified diesel enthusiasts and families in the gate for them to sell their products or our crew to market those parts to that crowd. Yep, it all comes back to our responsibility to provide them and the people coming a family show of diesel motorsports entertainment.

I have already discussed this with the partners and all agreed we need to look for family activities during the events. These will soon be integrated into the future shows and events, it's our work that will make Diesel Motorsports a mainstream family affair and event to attend for the masses.

If we want to see this sport grow we all need to get away from the bad boy outlaw image of smoking into town, destroying property and leaving in a drunken stupor. I have been in motorsports for a number of years and many towns have thrown these events out no matter how much business they brought into town.

It's called taking it Mainstream, Diesel Motorsports! It's our responsibility to take it to the next level and make it a family affair!

1 comment:

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