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Tuesday, June 28, 2011

Who is the diesel enthusiast?

A vast majority of the diesel enthusiast is a worker who needs a diesel truck in their occupation. Those occupations are farmers, construction workers, heavy duty automotive and RV haulers. Why?

It takes a large truck to haul heavy weights, a gas engine can do the same as a diesel with a few drawbacks. Those drawbacks being much lower MPG when hauling and shorter engine life. A diesel engine has a much larger capacity for hauling because of the torque produced when hauling and almost double sometimes triple MPG for the diesel engine while hauling.

A diesel enthusiast can use their vehicle all week long at work and then go to the tracks on the weekend to compete using the same vehicle. This transition has not been seen since the days of the musclecars in automotive aftermarket.

They tune their truck to use less fuel while working and then go to the track, dial it up and produce high horsepower to compete. Many part options are available currently to double - triple the OEM capabilities of the diesel engine. It's the NEW performance segment of the automotive aftermarket!

Two groups make up our competitors, the young 20-30 used truck buyer and the 35-50 new truck buyer who both make performance upgrades to their trucks! The younger group can buy a used truck for less then $10,000, add $2,500 of performance parts and produce 600-700 HP! Can't do that with modern musclecars or even imports.

Plus what's more American than driving a truck, especially if your work requires a truck. Start looking at who drives a truck now, it may surprise you. A lot of young women are now buying trucks and getting into the sport. It's the new cool thing to do in rural and suburban settings.

Older segment buys the truck for functionality when hauling a RV, camping, outdoor activities and taking it to the track. Older segment has more discretionary income and can buy newer trucks plus adding more and more performance parts.

Look at the transition; buy a air intake, more air requires better programming for the engine, buy a programmer, now you need more fuel for a richer mix of air/fuel (hotter injection pump), now you need hotter injectors to handle the rich mix, then a larger turbo to handle the outflow, now a larger exhaust to match turbo outflow, now a stronger drivetrain to handle the increased HP and torque, then heavyduty engine components such as head bolts, valves, rods, gaskets, etc.. . . and wow it never stops!

Welcome to Diesel Motorsports! I have seen diesel enthusiasts add as much as $25,000 to their daily driver street truck so they could have the power when they want it! Even in the used market the diesel trucks retain their values when the engines can last 300-400,000 miles before a rebuild when proper maintenance is practiced.

Who is our diesel enthusiast? Hard worker in order to afford the parts, very technical to find the most HP out of a diesel, loyal to what they believe, and most are extreme competitors!

If you want to see first hand, come to an event and walk the pit area, they will tell you all about their truck (except their secret on how it's the hottest).

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