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Wednesday, August 17, 2011

A long time DIESEL Event is this weekend - Weekend on the Edge!

That's right, in it's 9th year Edge is holding their yearly event . . . NADM has been a part of the activities for three years putting on the drag race and then later adding sled pulling. Last year we made this a all out National event by offering DIESEL ONLY drag racing, dyno and sled pulling in the same weekend.

Edge started this out as a customer appreciation day many years ago by offering their dynos up for their customers along with some great food (they still do the great food)! Then drag racing was added at the local and only drag strip Rocky Mountain Raceway in Salt Lake City.

After the first year of NADM participation in the drag racing us diesel guys could no longer take the Jr Dragster's blaring noise so we rented the track for DIESEL ONLY night! The track was worried we couldn't fill the stadium or the stands with people to watch the show.

They were wrong on both counts when countless trucks lined up to race and over 2,000 people filled the stands.

Last year we added sled pulling at the Pioneer Stadium in Ogden near the Edge Plant and we had a pretty good turnout considering it the first year for sled pulling. Overall this has turned out to become a real DIESEL ONLY weekend.

But make no mistake Edge still considers this their fan/customer appreciation day and they show it proudly by offering up free give-aways from their business and others who they partner with over the years. They truly appreciate the business from their customers.

Founded in 1999, Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks, since then they have expanded into many different markets and applications. Edge has been named three times to the Inc. 500's fastest growing privately held companies, and was noted as Utah's fourth fastest growing company between 1999 and 2004. Edge currently employs nearly 100 individuals and resides in a 40,000 square foot facility in Ogden, Utah.

Before NADM was involved Edge held this event on different weekends throughout the history of the event and it always falls in the month of August. It has a long history of evolving into what it has become today. As a pioneer in the diesel industry Edge still carries the clout and history to attract many diesel enthusiasts from different parts of the country for this event.

Even before NADM got involved Edge Products was the only diesel event west of the Mississippi for many years and everyone waited for it to happen. Now with so many different diesel oriented events happening from local promoters, associations and fairs does it have the same draw that it used to from years past?

You bet it does . . . and then some! Weekend on the Edge still carries the weight of the company behind it.

DIESEL Motorsports is alive and well in Salt Lake City and this weekend will show all of us how it has grown in the West.

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