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Friday, July 1, 2011

What's in the plans for 2012? DIESEL Motorsports . . .

I know it's supposed to be the end of the world and I should be buying pallets of bottled water. Instead I prefer to do something more productive and fun, like plan DIESEL Motorsports for the next season.

You can count on us being back to our established DIESEL ONLY National events that were held this last year. Some of those events are 3 years old and well established. Expansion is planned for Thunder in Muncie, Texas, Missouri and Western events.

For those of you who don't realize NADM supports many different local clubs and groups either with marketing, funds, and insurance. The affiliate events as we call them is our way of making sure DIESEL Motorsports is growing in your local community.

Our sponsors want us to expand the market in the best way we can possible, supporting local groups is the most efficient way for NADM. We can't be everywhere at once so it's better to use local groups putting on events in different parts of the country. NADM has had as many as 5 events on one weekend.

If any group has an event they can contact us for support and recognition for their event.

At the National events it will be DIESEL ONLY, which means NADM rents the facility and runs the event with our staff. What is a NATIONAL event? Where drag racing, sled pulling and dyno are the activities at the event along with a Vendor Alley. No Jr dragsters, no gassers, and no rice burners - all diesel vehicles at the track for us. Many use this term for events to make it sound bigger but it should only be used when all of the activities are available to fans and competitors.

Most diesel fans don't know what it takes to put on a one day event, DIESEL ONLY, and I don't mind sharing that with you. Depending on the size of the complex and show, the cost will run anywhere from $25,000 to $75,000 for a one day event. Of course it depends on what cash purses you pay out for the competitors. This includes renting the complex, insurance, personnel, promotion/advertising, equipment, travel, and purses.

That is why you see NADM push our sponsors so much during the event, they are helping pay for the event. Yes, you get a portion covered by the gate but until the crowds hit 10,000 paid fans it usually does not cover that much. So far I have not seen 10,000 at a DIESEL ONLY event, it's coming but is not quite there. So when we ask you to put the sponsors decals on your trucks please do so because they are the ones who are paying your purses. We do have a policy in writing that if you do not have the decals on when you win you will not get paid, however we have not had to enforce it yet.

Plus I cannot use the photo of your truck for promotions, magazine articles, etc., if you do not have our sponsors decals on your truck. So if you want your truck featured? Put those sponsor's decals on proudly so they can be seen.

We plan to expand into a couple of new areas which it depends on finding the right tracks and sponsors to support the event. If you have areas of interest please contact me to discuss.

Yes, DIESEL Motorsports is growing even in a down economy, we are just being very careful to where we go to make sure the support is in your area. Look forward to new barriers being broken this next year for speed and power for diesels. Some of the fastest and most powerful diesel trucks are running with NADM this year.

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